A Social Media Virtual Assistant is a remote employee who is trained in assisting your company with social media-related tasks. Business owners spend approx 20 hours a week on social media. Posting updates, managing social media profiles, which is very time-consuming for entrepreneurs.

Do you want to do this by yourself while growing your business? Stop doing these tasks by yourself; you need to hand over this task to someone expert in this field, like social media Virtual Assistant.

What is a social media virtual assistant?

A social media virtual assistant (SVA) is a professional who can help you manage and grow your business’s social media presence. They can perform a wide range of tasks, such as creating and scheduling posts, engaging with followers, and analyzing your social media analytics.

An SVA can work remotely, so you can hire one regardless of your location.

Social media virtual assistant tasks

social media virtual assistant tasks

The task of a Social media virtual assistant is to operate various social media accounts of a company as trend research, content generation ideas, and scheduling them on Instagram, Twitter, Facebook, etc.

Here are some important tasks of Social Media Virtual Assistant :

  1. Developing and implementing social media marketing strategies
  2. Creating and scheduling social media content
  3. Managing social media networks such as Twitter, Facebook, Instagram, LinkedIn, Tumblr, Pinterest, YouTube, etc.
  4. Managing email marketing campaigns
  5. Responding to comments
  6. Maintaining social media accounts
  7. Managing email marketing lists
  8. Creating graphics
  9. Researching competitors
  10. Creating images for websites
  11. Designing infographics
  12. Staying up-to-date with the latest social media trends and best practices
  13. Analyzing social media analytics to measure the success of campaigns and to identify opportunities for improvement

Let’s explore some most important tasks of social media virtual assistants here

#1. Content research

Delivering the right content is very important for the growth of the company. It is essential to post valuable content regularly to engage the audience. So your VA should be creative in writing content and create, schedule, and post it on top social media platforms.

#2. Creative and innovative ideas

Creativity is generating something imaginative, or new ideas. Innovation means to implement those creative ideas. That means a VA can show creativity in writing social media captions or present them with some new ideas. A good VA can take advantage of trends and make some posts regarding that and post them on social media.

#3. Marketing campaigns

Your virtual assistant for social media can create social media contests to engage the audience. They can also post funny memes related to trends, as well as status updates or images. The best thing they can do is create a social media content calendar for your business that you can use to promote your brand.

#4. Audience research

Social media VAs stand out when they are passionate about connecting with their audience and the product they represent. They love social media not only as a tool, but also as a user. They enjoy browsing through Facebook, Instagram, and other platforms, and sharing exciting posts and pictures.

#5. Competition research

Your virtual assistant for social media will create, plan and schedule your content when your users are actively involved. There are various tools in the market to keep track of your competitor’s social media accounts.

It is necessary to keep track of your competitor’s social media activities. Your VA will gather information about them, what they are sharing, how frequently they are posting.

#6. Communication and writing skills

Good communication skills and writing skills are important, as well as a good sense of humor is required. They should be experts in making gifs, funny memes

#7. Know about new updates

Social media VA must remain up to date about the latest social media updates. They should be updated about what are the trends, latest news, and tips in social media to beat the competition.

#8. SEO knowledge

Search Engine Optimization has a significant impact on your social media strategy. When you embrace SEO as a part of your strategy, you will attract many audiences.

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Benefits of hiring social media virtual assistant

benefits of hiring social media assistant

Everyone knows the power of social media. By establishing a solid presence on social media you can capture your brand value. By hiring a social media VA, you can take the burden off of your shoulder. Here are the main benefits of hiring a virtual social media assistant.

  • He or She will follow the trends.
  • Sending follow-up messages
  • No need to provide office workspace because they work from home.
  • You don’t have to provide costly equipment like a laptop for work.
  • Hiring social media VA saves your valuable time.
  • You will have more time to focus on important tasks.
  • Increase business productivity.
  • No training cost.
  • Social media VA will search for the hashtags.
  • They will reply to the comments on social media posts.
social media data

Here check out more benefits of hiring social media virtual assistant

Cost of hiring virtual social media assistant

The cost of hiring a virtual social media assistant can vary depending on a number of factors, such as their experience, skills, and location. On average, you can expect to pay anywhere from $5 to $30 per hour for a virtual social media assistant.

cost of hiring social media assistant virtual

Some Virtual Social Media Assistant charge by hour, whereas others charge a flat rate for a certain number of posts per week or month. Some may even work on retainer basis. It’s important to have a clear budget in mind before you start looking for an SVA, so you can make sure you find someone who fits within your budget.

Here are some examples of the cost ranges you can expect:

  • Entry-level virtual social media assistant: $5 to $15 per hour
  • Mid-level virtual social media assistant: $15 to $25 per hour
  • Experienced virtual social media assistant: $25 to $50 per hour
  • Agency services: $200 to $5000/month

It’s also worth noting that some SVA may offer a package deal with a bundle of services at a fixed price. It’s a good idea to shop around and compare prices before you make a hiring decision. Additionally, you should also consider the cost of any additional tools or software for social media assistants that you might need to purchase to work with your SVA.

Keep in mind, Cost is important but it’s not the only deciding factor, the quality of work and the fit of the SVA with your company culture and communication are important too. And a virtual social media assistant can help save you time, money and help you achieve greater ROI.

United States $10-20/hour
United Kingdom $10-30/hour
Australia $5-25/hour
India $4-15/hour
Philippines $5-25/hour
Cost of hiring virtual social media assistant

Steps to Hire a Social Media Virtual Assistant

steps to hire social media virtual assistant

When it comes to hiring a social media virtual assistant (SVA), there are several key steps you should take to ensure that you find the right person for the job:

1. Define the scope of the role: Before you start looking for an SVA, it’s important to have a clear idea of what you need them to do. Make a list of the specific tasks and responsibilities you want them to handle, such as creating and scheduling posts, responding to comments, and managing social media advertising campaigns.

2. Set your budget: SVA services can vary widely in cost, so it’s important to have a budget in mind when you start looking for someone. You’ll also want to decide whether you want to pay them hourly or on a project basis.

3. Look for experience and skills: When you’re reviewing resumes and portfolios, look for someone who has experience working in social media, as well as relevant skills such as copywriting, graphic design, and analytics. Also, consider if you would like the person to specialize in one particular platform(s).

4. Check references and reviews: Before you make a hiring decision, be sure to check references and reviews from other clients. This will give you a good sense of the person’s work ethic, communication skills, and overall performance.

5. Set clear expectations and communication: Finally, once you’ve found the right person, be sure to set clear expectations and establish regular communication. Make sure they understand the goals of your social media efforts, your brand voice, and your schedule. Set a regular time to check in and go over metrics and progress.

You can look for social media virtual assistant in job portals, professional networks, and social media virtual assistant agencies like Us.

It’s also a good idea to have a clear contract outlining the details of the work to be done, the schedule, and compensation. This helps to ensure that everyone is on the same page and that the relationship runs smoothly.

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How to manage social media VA?

Managing a virtual assistant is not so easy; it requires time, attention, and consistency. Here are some key points that you can focus on.

  • Communicate your expectations with them properly.
  • Motivate them for their work.
  • Make sure that they are focused on their work.
  • Track their productivity.
  • Communicate with them every day.

You can explore more ways to manage remote workers and keep them happy and productive

1. Who is a social media virtual assistant?

A social media virtual assistant is an individual who creates content for social media platforms, schedules the posts, manages them lately, and keeps monitoring the content. They take care of your Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest personal or business pages.

2. Is social media manager a virtual assistant?

No, they are not identical. A social media manager possesses experience in growing social media.

An SSM expert focuses only on the client’s social media channels and platforms. And VA takes charge of all administrative tasks.


A social media VA has time explicitly dedicated to your social media accounts. If you hire a virtual social media assistant, then you will save your money and time. Delivering the right content is very important for the growth of the company.

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About Ritika

Ritika is an avid content curator who loves chatting about all things Industry and Technology. She writes about Web App Development, Designing, Marketing, even Machine Learning, and AI.