A Social Media Virtual Assistant is a remote employee who is trained in assisting your company with social media-related tasks. Business owners spend approx 20 hours a week on social media. Posting updates, managing social media profiles, which is very time-consuming for entrepreneurs.

Do you want to do this by yourself while growing your business? Stop doing these tasks by yourself; you need to hand over this task to someone expert in this field, like social media Virtual Assistant.

What is a social media virtual assistant?

A social media Virtual Assistant is an employee who works remotely for the company and is skilled in handling social media regarding work. On social media, buyers/communities and businesses can directly interact. A social media VA must have good communication and writing skills, a better selection of words, creative thinking, computer skills, etc.

Hiring a Social Media Virtual Assistant can be very affordable for companies; you need to pay some fixed amount according to the working hour.

Social media virtual assistant tasks

social media virtual assistant tasks

The task of a Social media virtual assistant is to operate various social media accounts of a company as trend research, content generation ideas, and scheduling them on Instagram, Twitter, Facebook, etc.

Here are some important tasks of Social Media Virtual Assistant :

  1. Creating & implementing new social media strategies
  2. Scheduling social media posts
  3. Managing social media networks such as Twitter, Facebook, Instagram, LinkedIn, Tumblr, Pinterest, YouTube, etc.
  4. Managing email marketing campaigns
  5. Responding to comments
  6. Maintaining social media accounts
  7. Managing email marketing lists
  8. Creating graphics
  9. Researching competitors
  10. Creating images for websites
  11. Designing infographics

Let’s explore some most important tasks of social media virtual assistants here

#1. Content research

Delivering the right content is very important for the growth of the company. It is essential to post valuable content regularly to engage the audience. So your VA should be creative in writing content and create, schedule, and post it on top social media platforms.

#2. Creative and innovative ideas

Creativity is generating something imaginative or new ideas. Innovation means to accomplish those creative ideas. That means VA can show creativity in writing social media captions or present them with some new ideas. A good VA can take advantage of trends and make some post regarding that and post it on social media.

#3. Marketing campaigns

Your virtual assistant for social media should create social media contests to engage the audience. They can also post funny memes regarding trends, post status updates or images.

#4. Audience research

Social media VA stands out if they are deeply passionate about connecting with the audience and the product they represent. A good Social Media VA loves Social Media as a user and by participating as a user. They browse through Facebook, Instagram all day long without getting bored. They shared exciting posts and pictures side by side.

#5. Competition research

Your virtual assistant for social media will create, plan and schedule your content when your users are actively involved. There are various tools in the market to keep track of your competitor’s social media accounts.

It is necessary to keep track of your competitor’s social media activities. Your VA will gather information about them, what they are sharing, how frequently they are posting.

#6. Communication and writing skills

Good communication skills and writing skills are important, as well as a good sense of humor is required. They should be experts in making gifs, funny memes

#7. Know about new updates

Social media VA must remain up to date about the latest social media updates. They should be updated about what are the trends, latest news, and tips in social media to beat the competition.

#8. SEO knowledge

Search Engine Optimization has a significant impact on your social media strategy. When you embrace SEO as a part of your strategy, you will attract many audiences.

Related:- Social media virtual assistant job description samples

Related:- Skills for executive assistants

Benefits of hiring social media virtual assistant

benefits of hiring social media assistant

Everyone knows the power of social media. By establishing a solid presence on social media you can capture your brand value. By hiring a social media VA, you can take the burden off of your shoulder. Here are the main benefits of hiring a virtual social media assistant.

  • Social media virtual assistant will follow the trends.
  • Sending follow-up messages
  • No need to provide office workspace because they work from home.
  • You don’t have to provide costly equipment like a laptop for work.
  • Hiring social media VA saves your valuable time.
  • You will have more time to focus on important tasks.
  • Increase business productivity.
  • No training cost.
  • Social media VA will search for the hashtags.
  • They will reply to the comments on social media posts.

Cost of hiring virtual social media assistant

The cost of hiring Social media VA is varied from country to country. Here I mentioned the average costs of various countries:

cost of hiring social media assistant virtual
United States $10-20/hour
United Kingdom $10-30/hour
Australia $5-25/hour
India $4-15/hour
Philippines $5-25/hour
Cost of hiring virtual social media assistant

Steps to hire a virtual assistant for social media

steps to hire social media virtual assistant

The first step to hiring a VA is the online research. You will find many options to choose your Social Media VA from various countries like the USA, UK, India, etc.

B. Compare

After searching online, you will compare profiles of VA based on pricing, geography, quality of services, etc. After evaluating their profiles, you can make the final decision.

C. Connect

After hiring, it is essential to connect with your VA to grow your business. It is vital to communicate your expectations with them.

How to manage social media VA?

Managing a virtual assistant is not so easy; it requires time, attention, and consistency. Here are some key points that you can focus on.

  • Communicate your expectations with them properly.
  • Motivate them for their work.
  • Make sure that they are focused on their work.
  • Track their productivity.
  • Communicate with them every day.

You can explore more ways to manage remote workers and keep them happy and productive

1. Who is a social media virtual assistant?

A social media virtual assistant is an individual who creates content for social media platforms, schedules the posts, manages them lately, and keeps monitoring the content. They take care of your Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest personal or business pages.

2. Is social media manager a virtual assistant?

No, they are not identical. A social media manager possesses experience in growing social media.

An SSM expert focuses only on the client’s social media channels and platforms. And VA takes charge of all administrative tasks.


A social media VA has time explicitly dedicated to your social media accounts. If you hire a virtual social media assistant, then you will save your money and time. Delivering the right content is very important for the growth of the company.