As an innovative business mind, you already know how important it is to build your email list and connect with potential clients through newsletters to promote your brand.

No matter if you are a  dedicated professional or a busy executive, you must have piled up unread emails in your mailbox that you are struggling to manage time for responding. A dedicated and affordable virtual assistant can be your survivor in that context. They can handle all your marketing and email management-related tasks.

Your virtual assistant possesses the specialization that an email template needs to be designed. An expert VA will always create the mail that makes its marks. They use suitable brand colors, fonts, symbols, and patterns to design perfect emails that match the goals, voice, tone, and market demand.

Along with selecting the appropriate platform for email marketing, a VA helps the employer to fill up the registration and link the emails to his/her social media accounts and online stores.

In a nutshell, a virtual assistant knows everything about email marketing. Here’s a list of the email marketing and management-related tasks that you must delegate to your VA to get it done in the best possible way

Email Marketing Tasks for Virtual Assistant

Here is a list of email marketing tasks to outsource to your virtual assistant.

  1. Designing templates
  2. Creating email database
  3. Best text ever
  4. Scheduling and sending mails
  5. Appealing graphics
  6. Organizing automated mails
  7. Marketing summary
  8. Supportive tasks
  9. Handling email flow
  10. Marketing consultancy

1. Designing templates

A captivating email template is enough to make the difference between a mail that scores a hit and one that doesn’t. A virtual assistant selects the perfect layout of communication across email marketing platforms.

Your audience will love the consistent and attractive format of the email templates. An efficient virtual assistant knows which format of your email template will be relatable to all the clients. So, email marketing is a powerful weapon in your promotional arsenal.

2. Creating email database

Uploading email addresses and names are such time-consuming work that you should delegate to a virtual assistant. When you need to build a database by manually signing up procedures like exposition, market event, and competition, your VA can upload the details onto a spreadsheet and add them to your platform. In addition, a virtual assistant manages all the mass marketing emails.

3. Best text ever

You need the most engaging message for the most perfect marketing. Your virtual assistant can choose the aptest text for your email marketing. A VA with copyrighting abilities keeps text in line with your business brand and strategy.

4. Scheduling and sending mails

After completing the design of the communication, the virtual assistant schedules or sends the emails as per your requirements and the convenience of your audiences. Therefore, your emails will always be spot on regarding design, timing, and appeal.

5. Appealing graphics

Images and graphics break up the blocks of text. A professional virtual assistant will surely add powerful visuals to your emails. They can create simple but catchy graphics in line with your business brand that undoubtedly augments a potential punch to your text.

6. Organizing automated mails

One of the most effective features for businesses is automation. Email automation makes brief jobs of complicated email marketing tasks. It contains abandoned carts, welcome series, challenging competitions, surveys, and purchase follow-ups. A specialized virtual assistant is capable of designing the email schedule completely in time and meets all the criteria of your business.

7. Marketing summary

You need a robust inbuilt analytic to track your emails over time. Your emails can be tracked through, click-through rates and compare market averages to examine the competence rate of the email marketing communication with the expertise of your digital assistant.

8. Supportive tasks

You should log onto project management space regularly to check the newsletter tests that your customers send you. Those texts also needed to be proofread and corrected. Your virtual assistant can do that for you! They also can use email newsletter templates inside MailChimp. A virtual assistant also manages the systems like Drip, ConvertKit, Infusionsoft, etc.

A skilled VA considers all aspects from bouldering to italics, bullets, headings, spacings, dividers, sourcing website links or images, and designing the complete newsletter template. They cover a specific event, product, service promotion, and testing the emails before sending and forwarding them.

9. Handling email flow

A virtual assistant can integrate the system, improve processes, carry out strategic tasks and plan content for your email marketing campaign by implementing their in-depth understanding of email marketing tools.

Their duties include all the steps that are beneficial for email marketing like service launching, testing, planning the email sequence for an item, and enhancing email delivery systems.

An expert virtual assistant tracks which email was opened and clicked the most. The most clicked hyperlinks are also tracked by them.

They can access the statistics that show which subscribers have opened their emails and who haven’t. This efficiency gives them the capability of reviewing the cause of unsubscribing.

10. Marketing consultancy

An experienced virtual assistant has a sound knowledge of business strategies and marketing goals. Therefore, they can be the most eligible email consultant to provide you with advice and enhance results. From Funnel ninja to Mailchimp mojo, there’s a lot that your virtual assistant can offer you to grow your business.

Crafting email list segments, automation roles, and sequences, writing the right text, getting images and links, testing software systems, all can be done by your virtual assistant.

On a final note:

Email marketing and management is an incredibly significant business tool for tapping new customers. You can save your time, energy, and expertise by outsourcing your email marketing tasks to your virtual assistant.

Invedus email marketers can be your key to enhancing business benefits through newsletters, thank-you emails, email campaigns, and marketing communications crafted to captivate and capture customers.

About Samriddhi

Samriddhi is a storyteller and content marketing professional at Invedus. She writes engaging and data-driven content on outsourcing trends and technology strategies. She has skills in content writing, social media marketing, graphic design, and business analysis. She loves to visit scenic tea shops in the green hill stations.

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