Effective social media management is critical for businesses and individuals in today’s rapidly changing digital environment. Finding the correct tools is essential due to the various platforms and the requirements to maintain a consistent online presence. We’ll examine and assess the best social media management tools in this blog. 

In addition, we will provide analysis and suggestions to help you organise your social media activities, as well as a detailed user experience of each tool, covering everything from planning to analytics and teamwork.

Join us as we take a deep dive into the top software to boost your social media game and take your business to a new level.

Why Do Businesses Need to Invest in Social Media Management Tools?

Are you aware that almost 71% of businesses have websites? And definitely, these businesses will not advertise themselves by knocking on door to door. They need a platform that is easy to use and accessible to all, like Social Media. 

Though, these platforms are designed in such a way that any user or developer can use them effectively. But how should these platforms be used wisely in order to reach a large audience and advertise for businesses?

Let’s find out how these social media platforms can be your brand ambassadors. 

  • Wider Audience Accessibility: It is difficult to believe that anyone in today’s world is unaware of these social media platforms. Almost 98% of people are either directly or indirectly involved with social media platforms. So, in a short span of time, businesses can reach a larger audience with these social media management tools
  • Affordable and Reliant Way of Advertisement: If you will try to do business offline and without offers. It may be the costliest step for you. However, with an online advertisement, you not only save your cost on advertising but also provide a number of offers to your users. 
  • Easiest Way to Manage Customers: When you are doing business, customers have many queries and other issues. That you can answer through your social media platform.
  • Credible and Reliable Advertisement Platform: Social media platforms help your business grow. Because it is the place where your real users share their experiences, it increases the users’ trust because these are real comments. 
  • Easy to Analyze Customers’ Taste: Social media lets you easily identify customers’ moods, needs, and tastes. Which will help you to make strategies for them. For instance, Amazon generates 30% of business through suggestions. 
  • Quickest Way of Advertising: We live in an era where products and services are updated frequently. And to create awareness among their users in a snap is possible with these social media platforms. 

After knowing the correct investment in your social media platforms. Now, in the following section, how to choose these social media management tools. 

How To Choose the Best Social Media Management Tools

When choosing the best social media management tools, consider features, user interface, integration, reviews and pricing factors. 

Well, to fulfil these needs, there are many tools available in the market. However, how to choose the perfect social media platform for business wisely is a daunting task. 

But still considering some of the factors can help you to make an educated decision. Let’s check out below, what are the available options you have. 

Content Creation and Scheduling Tools

In the first phase, we will discuss some content creation and scheduling tools. Check out the below list of social media platforms. 

A. Tool 1: Buffer


Buffer social media management is a well-liked social media tool that makes scheduling and resting content easier. In addition, it offers a fluid platform for handling numerous social media accounts, producing interesting posts, and organising upcoming content.

Why we like Buffer
  • Excellent customer support.
  • Integrations with popular apps.
  • Collaboration features for team management.

Buffers offers a range of pricing plans to suit different needs and budgets.

Starting at $ 6 per month for essentials and $ 12 per month for teams. Furthermore, they also provide customised enterprise plans at $ 120 per month, including a free plan with limited features.

B. Tool 2: Hootsuite


Hootsuite is a popular free social networking tool that specialises in content creation and scheduling. It provides a full range of tools for managing numerous social media accounts, creating engaging posts, and organising future content. Additionally, Hootsuite gives customers the ability to automate and schedule posts for maximum effectiveness and efficiency on social networking sites.

Why we like Hootsuite
  • It allows custom dashboards for platforms like Hootsuite Instagram and Hootsuite Twitter for personalised workflows. 
  • Secure and reliable platform with a proven track record.
  • Advanced listening and monitoring tools.

Hootsuite offers a variety of pricing plans to accommodate different budgets and needs. 

Moreover, its plans start at $23 per month, with options for larger teams and companies. They also provide a 30-day free trial.

C. Tool 3: Sprout Social

Sprout Social

Sprout Social is an incredible social media networking tool that prioritises scheduling and content development. In addition, it offers powerful tools for managing numerous social media accounts, crafting engaging messages, and organising information in advance. With the help of Sprout Social, users can effectively plan out and automate their social media presence, increasing engagement and generating results.

Why we like Sprout Social
  • Robust social media management platform.
  • Intuitive interface and easy-to-use features.
  • Advanced scheduling and publishing capabilities.
  • Comprehensive analytics and reporting tools.

Sprout Social offers a range of pricing plans to fit different business sizes. The plan starts at $299  per user per month, with additional options for large teams and enterprises. Moreover, they provide a free trial, so you can use the free version before going for the pricing plan.

D. Tool 4: CoSchedule


CoSchedule is one of the best social media manager tasks that allow you to schedule the post after content generation. Additionally, it provides extensive tools for handling social media profiles, creating interesting posts and organising content in advance. Furthermore, users can easily automate and schedule their social media activity with CoSchedule, saving time and maximising their online impact.

Why we like CoSchedule
  • All-in-one marketing calendar and project management platform.
  • Streamline content planning, social media scheduling, and team collaboration.
  • Integration with popular tools.

CoSchedule offers various pricing plans to suit different business needs. Their monthly plans start at $29 per user, with options for larger teams and custom enterprise plans. They also provide a 14-day free trial for users to explore the platform.

E. Tool 5: Loomly


Loomly is a flexible social media tool that prioritises scheduling and content creation. It offers a simple framework for handling social media profiles, developing interesting posts, and organising content in advance. Furthermore, it allows consumers to plan and automate their social media activity effectively, increasing productivity and engagement.

Why We Like Loomly
  • It offers intuitive and user-friendly features
  • Collaboration features streamline team workflows
  • Its robust scheduling and publishing tools save time

Loomly offers flexible pricing plans tailored to different needs and budgets. The base plan starts at $26 per month. It also has plans for users to large teams, while its competitive pricing ensures affordability while providing access to the platform’s powerful features and functionalities for effective social media management.

II. Analytics and Reporting Tools

After checking the content-creating tools, now let’s analyse some analytics and reporting social media management tools. 

A. Tool 6: Sprout Social

Sprout Social

Sprout Social, A social media management software with robust analytics and reporting capabilities that offers extensive information about audience demographics, engagement metrics, and social media success. In addition, users can create fully customizable reports to monitor key performance indicators and gauge the success of campaigns.

What we like about Sprout
  • User-friendly interface.
  • Robust social media management features.
  • Efficient scheduling and publishing capabilities.

Sprout Social offers tiered pricing plans starting at $299 per user per month, with additional features and customisation available in higher-tier plans. 

B. Tool 7: Hootsuite Analytics

Hootsuite Analytics

It gives companies a thorough analysis of their social media performance. Users can access metrics through customisable reports, including audience demographics, follower growth, reach, and engagement. Through Hootsuite Analytics (Hootsuite Instagram, Hootsuite Twitter), users can also monitor and assess the success of their social media campaigns.

What we like about Hootsuite Analytics
  • Effective campaign measurement and ROI analysis
  • Social listening and sentiment analysis
  • Integration with multiple social media platforms
  • Recommendations for content optimisation

Hootsuite Analytics are available as a part of Hootsuite’s various subscription plans. Pricing depends on the desired features and services, with different tiers accommodating different business needs.

C. Tool 8: Emplifi


Emplifi Social Marketing Cloud, formerly Socialbakers, allows businesses to improve their social media presence, interact with customers, and obtain valuable feedback for quick business decisions. In addition, its intuitive interface makes it very easy to make data-driven decisions, stay one step ahead of the competition, and improve the outcomes of any social media campaign.

What we like about Emplifi
  • It is able to create user-generated content (UGC) 
  • Can Schedule and post with social media analytics.
  • Reliable customer support and training resources

Emplifi offers customised pricing based on individual business needs, with plans tailored to specific goals and requirements. Pricing details can be obtained by contacting their sales team for a personalised quote.

D. Tool 9: Iconosquare Social Media Management Tools


A social media analytics platform that offers insightful data and reporting options, providing businesses with detailed information about their efforts. Additionally, these Iconosquare platforms provide comprehensive reporting capabilities that let companies create adaptable reports to learn crucial information about their social media presence.

What we like about Iconosquare
  • Influencer identification and tracking
  • Excellent customer support and knowledge base
  • Comment and message management for efficient communication

Iconosquare offers pricing plans starting at $49  per month, with different tiers based on the number of social profiles and features needed. Furthermore, they also provide a 14-day free trial for users to explore their platform.

E. Tool 10: Brand24 Social Media Management Tools


Brand24 is social media analytics and monitoring software that gives companies helpful information and enables users to keep tabs on and assess online mentions of their company name, goods, or rivals across various social networking sites and forums.

What we like about Brand24
  • Highly useful in competitor tracking and analysis 
  • It contains powerful analytics with customisable reports
  • One can easily monitor topics and hashtags.

Brand24 provides pricing options based on individual business requirements. Furthermore, they offer various plans with flexible pricing tiers, which can be obtained by contacting their sales team for a personalised quote.

III. Social Listening and Monitoring Tools

Check out the below social listening and monitoring tools.

A. Tool 11: Mention Social Media Management Tools


Mention is one of the best social media handling tools that enables brands and agencies to monitor their web. Furthermore, it emphasises listening to their audience and managing their social media. It emphasises social listening and monitoring tools designed to help organisations glean insightful information from online discussions. Moreover, customers can use Mention’s sophisticated capabilities to monitor brand mentions, assess sentiment, and monitor relevant keywords across multiple social media platforms. It enables businesses to monitor customer feedback, identify patterns, and interact with customers in real-time. Furthermore, by leveraging the power of social listening, Mention enables businesses to make data-driven decisions, improve customer satisfaction, and improve their online reputation.

Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media.

Why we like Mention
  • Its real-time monitoring feature lets us quickly respond to mentions and engage with our audience.
  • The intuitive interface and customisable alerts make managing and prioritising Mentions easy.
  • It helps us stay informed about online conversations surrounding our brand or topics of interest.

Mention offers flexible pricing plans starting at $25 per month, making it accessible for businesses of all sizes, with various features and customisation options available. Additionally, it provides value and scalability to meet diverse monitoring needs.

B. Tool 12: Brandwatch Social Media Management Packages


Brandwatch’s sophisticated features let users track brand mentions, evaluate public reception, and monitor pertinent keywords across various social media platforms. In addition, businesses may better understand their audience, spot new trends, and make data-driven decisions using social listening.

Why we like Brandwatch
  • The customisable dashboards and reports enable us to visualise and share data compellingly, facilitating data-driven decision-making.
  • It provides powerful social media listening and analytics, giving us valuable insights into the brand’s online presence.

Brandwatch offers pricing plans that can be tailored to specific business requirements. While pricing information is not publicly available, the platform offers scalable options suitable for small businesses to enterprise-level organisations.

C. Tool 13: Awario Social Media Management Utility


Businesses can use social listening to stay up to date on customer feedback, identify new trends, and interact with their audience in real-time. Awario enables businesses to optimise their marketing tactics, improve their online reputation, and make well-informed decisions using rich information and insights from social dialogues.

Why go for Awario?
  • Awario’s competitive intelligence tools enable us to monitor and compare our online performance against our competitors.
  • The intuitive interface and user-friendly dashboard make navigating and extracting valuable insights from the data easy.
  • The sentiment analysis feature helps us gauge the overall sentiment around our brand, products, and campaigns.

Awario offers transparent pricing plans to suit businesses of all sizes. Starting from 29$ per month, it provides affordable access to its social media monitoring and analytics features. Additional plans offer more advanced features and increased data capacity for larger-scale monitoring and analysis.

D. Tool 14: Talkwalker Social Media Management Packages


Talkwalker allows users to track brand mentions, assess sentiment, and monitor permanent keywords across various social media platforms. In addition, businesses can use its extensive capabilities to analyse client sentiment, spot new trends, and assess the effectiveness of their marketing activities.

Why Talkwalker
  • Its AI-powered technology offers advanced sentiment analysis, allowing us to gauge public sentiment accurately.
  • The customisable dashboards and automated reports enable us to track key metrics, visualise data, and share insights with stakeholders.
  • Talkwalker’s competitive intelligence tools empower us to monitor and benchmark our brand’s performance against competitors in real time.

Talkwalker offers customisable pricing plans based on specific business requirements. While exact pricing information is not publicly available, it provides scalable options for small businesses and large enterprises. 

E. Tool 15: Keyhole Social Media Management Tool


Keyhole is cutting-edge social listening and monitoring software that offers companies in-depth analysis of internet conversations, with sophisticated capabilities that enable customers to watch brand mentions, evaluate sentiment, and keep an eye on pertinent keywords across a range of online forums and social media sites.

Why we like Keyhole
  • The platform offers sentiment analysis, enabling us to understand the sentiment around our brand or specific topics.
  • The interface and comprehensive reporting capabilities make it easy to extract actionable insights and measure the impact of our social media efforts.

Keyhole provides transparent and flexible options for small businesses and enterprise-level organisations. Users can choose plans based on monitoring and analytics requirements, ensuring cost-effective access to valuable social media insights.

F. Tool 16. Falcon Social Media

A platform for every social media marketer. This unified social media management platform provides a platform for social media listening, advertising, engaging, publishing, and analytics for the customer. In addition, this platform is built on social analytics and community engagement. Furthermore, it has done governance for Facebook, Twitter, LinkedIn, and Instagram. 

Why Falcon Social Media Marketers
  • Increase your time, reach, and impact by learning what your target audience is thinking.
  • Able to plan and publish your content with greater insight.
  • You get a single social inbox for all of your networks and personalised profile cards for all your customers.
  • It is simpler to manage channels, teams, workflows, and campaigns with complete clarity.
  • A distinct CRM with an overall customer perspective

Falcon Social Media costs $129 monthly. However, you can ask for a free demo before availing of its subscription. 

IV. Influencer Management Tools

After checking the social listening and monitoring tools, Let’s learn about influencer social media management tools. 

A. Tool 17: Upfluence


As a complete platform for influencer marketing, Upfluence provides various tools and features for efficient influencer management. It allows companies to find, get in touch with, and work with influencers on numerous social media networks.

Why Upfluence
  • Measurable ROI for influencer collaborations
  • A scalable solution for small to large-scale campaigns
  • Secure data management

The pricing of Upfluence varies based on the specific needs and requirements of each client. It is a customisable solution with flexible pricing options tailored to fit the budget and goals of businesses ranging from small-scale campaigns to large enterprise-level initiatives.

B. Tool 18: Grin


Grin is a flexible influencer marketing platform focusing on influencer management solutions. It gives companies complete tools for finding, interacting with, and connecting with influencers on various social media networks.

Why Choose Grin social media management tools?
  • Comprehensive influencer marketing platform
  • Robust campaign management tools
  • Extensive influencer discovery capabilities

Grin offers a flexible pricing structure tailored to meet the unique needs and goals of businesses. The specific pricing details depend on individual requirements, campaign scale, and desired features, ensuring a customisable and cost-effective solution for influencer marketing initiatives.

C. Tool 19: BuzzSumo


BuzzSumo is a potent social media management package made to expedite and maximise relationship-building with influencers. It gives companies complete tools to find, contact and establish connections with influencers on numerous platforms.

Why we like BuzzSumo
  • Advanced analytics and content research insights
  • Efficient budget management
  • Flexible pricing options

Buzzsumo offers flexible pricing plans starting at $119 designed to accommodate various needs and budgets. Their plans range from affordable options for individuals and small teams to comprehensive enterprise-level solutions.

D. Tool 20: NinjaOutreach Social Media Management Tools


NinjaOutreach is a comprehensive platform for managing influencers that provides businesses with a variety of tools to organise their influencer marketing initiatives. It provides extensive search features for influencers across social media networks and industry specifics.

Why we like NinjaOutreach
  • Proven success with influencer campaigns
  • Dedicated customer support
  • Real-time performance tracking

NinjaOutreach provides flexible pricing options tailored to different user needs. They offer plans suitable for individuals, small businesses, and large teams, allowing users to choose the features and level of functionality that best align with their influencer marketing goals.

E. Tool 21: Traackr Social Media Management Utility


With the help of the comprehensive influencer management platform Traackr, organisations can find, handle, and develop connections with influencers. It provides a complete set of tools for finding influencers, enabling brands to do so based on predetermined criteria and audience data.

Why we like Traackr
  • Data-driven insights for effective strategies
  • Automation features streamline workflows

Traackr offers customised pricing based on individual client needs and requirements. Their influencer marketing platforms provide a range of features and functionalities to drive successful campaigns.

 V. Customer Relationship Management (CRM) Tools

After learning about influencer marketing tools, learn about a few advanced CRM tools. 

A. Tool 22: Salesforce Social Studio


It is a tool that helps businesses manage their social media presence. It provides tools for keeping tabs on social media platforms, tracking brand mentions, and operating information from online discussions.

Reasons to opt for Salesforce Social Studio
  • Seamless integration with other Salesforce products for a unified CRM solution
  • Advanced analytics and reporting to gain insights into customer behaviour.

Salesforce Social Studio offers flexible pricing options for businesses of all sizes. The pricing structure is tailored to specific needs, allowing organisations to select the features and capabilities that align with their budget and objectives.

B. Tool 23: HubSpot


HubSpot is a thorough CRM platform that offers companies a number of tools to manage and cultivate their client connections. Businesses can manage sales pipelines, keep track of customer interactions, and save contact information with HubSpot.

Why we like HubSpot
  • Centralized customer database for efficient data management
  • Complete customer lifecycle tracking from lead generation to conversion and beyond

HubSpot provides pricing plans suitable for businesses at different stages, including free startup options. The pricing scales with the organisation’s needs, offering various features such as CRM, marketing automation, sales tools, and customer service integration.

C. Tool 24: Zoho Social

Zoho Social

Zoho Social specialises in social media management for companies. It provides a number of tools to assist businesses in tracking and interacting with their audience on social media. Users of Zoho Social may plan and publish social media posts, monitor brand mentions and conversations, and assess the effectiveness of their social media efforts.

Why we like Zoho Social
  • Automated sales and marketing processes for increased productivity
  • Customizable sales pipelines and opportunity management for tailored sales processes

Zoho Social offers pricing plans designed to cater to the needs of businesses of all sizes. With flexible pricing options, businesses can choose the features and capabilities that align with their social media management requirements and budget.

D. Tool 25: Agorapulse


Agorapulse is a CRM software for customer relationships that focuses on social media management for companies. It provides a wide range of tools to assist companies in efficiently managing their social media presence.

Why we like Agorapulse
  • Integration with third-party applications and systems for extended functionality
  • A unified social media management platform for streamlined social media marketing
  • Robust reporting and analytics for data-driven decision-making.

Agorapulse provides pricing plans tailored to meet the needs of businesses of varying sizes. With flexible options available, businesses can select the features and functionalities that align with their social media management requirements and budget constraints.

E. Tool 26: Sprinklr


Sprinklr, a comprehensive platform for managing client interactions across numerous digital channels, is an enterprise-level customer relationship management (CRM) tool. It provides a number of features that enable companies to interact with customers successfully.

Why we like Sprinklr
  • Integration with various data sources and systems for holistic data management
  • AI-powered automation for efficient campaign execution
  • Unified customer experience management across multiple channels
  • Advanced social listening and sentiment analysis for real-time insights

Sprinklr offers customised pricing plans based on the specific requirements of businesses. The pricing structure is designed to accommodate the unique needs of enterprises, providing a scalable solution that aligns with their social media management goals and budgetary considerations.

Before You Leave

In conclusion, there is a large universe of social media management tools, and choosing the correct tool can have a big impact on how well your digital marketing activities turn out. The best 26 social media management tools that are setting the standard for the industry in terms of functionality, features, and user experience have been covered in this blog post.

These technologies provide various functions, including planning and producing content, doing detailed analytics and reporting, and collaborating with teams on projects through social media. There is a tool on this list that will work for you, whether you are a small business owner, a social media manager, or a major corporation.

Each product has its own distinct advantages and strengths, from the extensive and powerful features of Salesforce Social Studio and Sprinklr to the approachable user interfaces of HubSport and Agorapulse. Before making a choice, consider elements like cost, scalability, integrations, and your company’s particular needs.

Ultimately, spending money on a reputable social media management tool will improve your content strategy, streamline your workflows, and increase engagement and conversions. Using these top-notch social media management tools, you can stay one step ahead of the competition, evaluate your performance and engage with your audience successfully. 

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Q1. What is the meaning of social media management tools?

A1. These tools help users in content scheduling and publishing, social listening, commenting and engagement, customer care, analytics, and reporting.

Q2. How to manage social media tools?

A2. To manage these social media tools. You must meet the prerequisites listed below.

  • Choose the best platform for your brand.
  • Decide on your Social media goals.
  • Assign the tasks to be performed.
  • Create some samples in advance.
  • Analyse the content’s quality.
  • Upload to Social media and check the result. 

Q3. What is the best free social media management tool?

A3. Though many tools are available on the market, such as Loomly, Agorapulse, Sprinklr, Falcon Social Media, Promopublic, Iconosquare, and others. 

Q4. Why are social media management tools important?

A4. Social media allows you to reach a larger audience in a shorter period of time. In addition, these are effective and easy ways of promoting.  

Q5. What types of social media tools are there?

A5. There are different types of social media. Check out the list below.

  • Free Tools
  • Paid Tools
  • Microblogging
  • Social News
  • Bookmarking
  • Customer Relationship Management Tools
  • Online Forum Sites.
  • Influencer Management Tools
  • Social Listening and Monitoring Tools
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