A digital account manager is an invaluable asset to any organization. They are responsible for managing digital client accounts and serving as the main point of contact throughout the entire collaboration process.
The primary focus of a digital account manager is to identify and fulfil the client’s needs while adhering to the organization’s guidelines and regulations. This includes setting up and maintaining client portfolios, monitoring account metrics, responding to inquiries, resolving matters and concerns promptly, creating and implementing digital strategies, tracking progress and performance, and generating reports.
In this blog, we will learn about the key requirements, responsibilities, and skill sets that a digital account manager should have.
Digital Account Manager job description template Sample 1
Digital Account Manager: Your Chance to Thrive in the Digital Age
We are looking for a self-driven and trustworthy digital account manager to help us build up our marketing activities. We want to meet you if you can build digital marketing strategies for our clients to ensure their digital goals are met.
The digital accounts manager’s responsibilities include planning, developing and managing clients’ digital strategies to improve web presence and ability to drive sales growth.
To be a successful digital account manager, you should execute complex, detailed digital strategies accurately and promptly. An excellent digital account manager should be a pleasant, creative individual who can elucidate a client’s digital requirements.
Digital Account Manager Requirements:
- At least three years of experience as a digital account manager.
- Have a bachelor’s degree in marketing or a related field.
- In-depth knowledge of SEO/SEM and CRM software.
- Certification in digital marketing management is preferred.
- Excellent understanding of online marketing tools and technology.
- Familiar with social media platforms.
- Critical thinker and good communication skills.
- Good organisational and interpersonal skills.
- Ability to work under pressure.
Roles and Responsibilities of Digital Account Manager
Following are some important roles and responsibilities from digital account manager resumes which describe specific tasks and duties they are likely to perform in their roles.
- Handle incoming RFPs to formulate proposals to fulfil client objectives.
- Supervise schedule milestone dates in the organisation database; manage full-service vendors updating Smartsheet schedule.
- Design and execute all email marketing programs, assuring implementation, response tracking and campaign performance optimization, including a/b testing.
- Inventory syndication concerns, CRM software functionality and so on)
- Concentrate on critical metrics to calculate the overall significance of account plan plans and ROI.
- Determine online communities to deliver the best channels for engagement couple with the highest ROI.
- Oversee various website updates and social networking site promotions on social media platforms.
- Encourage execution of CRM system that dramatically enhances tracking of leads or prospects.
- Boost strategy success through email database marketing and highly-focused Facebook and Google customer match targeting.
- Up-to-date training in health care reform and Medicare to communicate effectively with clients.
- Generate monthly and quarterly Internet sales forecasts for individually AE.
- Direct client-side developers through integration and consult on website and SEO improvement.
- Work closely with SEO and SEM teams to exceed all development and revenue targets.
- Launch and introduce new products like SaaS to future and existing clients.
Digital Account Manager Job Description 2
Leading Digital Strategy: Account Manager Position Available
We calculated that 11% of digital account managers are skilled in digital accounts, account management, and Email campaigns. They are also known for soft skills, for example, interpersonal skills, creativity, and analytical skills.
We have split down the percentage of digital account managers that have these particular skills listed on their resumes:
Digital Account 11%
Handle search and display accounts for different markets with over 100 digital accounts combined.
Email Campaigns, 8%
Traffic, test, and manage Mobile, Video, Tablet, and Email marketing tasks.
Account Management, 7%
Account Management is the single point of initial contact for the clients, partners & internal creative and technical teams.
Used critical thinking skills to understand performance analytics and interpreted data into significant insight next steps.
Project Management, 4%
Project management of award-winning Digital Advertising work for significant Consumer Packaged Goods clients.
Digital Strategy, 5%
Supervised junior account managers and delivered digital strategy consulting to all agency account managers.
Digital Account Manager Job Description 3
At INVEDUS, we recognize that the digital landscape is a cornerstone of modern business success. As a Digital Account Manager, you will play a pivotal role in overseeing and nurturing our digital client accounts. Your responsibilities will revolve around optimizing digital strategies, ensuring client satisfaction, and leveraging the latest technologies to drive growth. Join our team and be a key player in delivering exceptional digital solutions to our clients.
Objectives of this Role:
- Manage and nurture digital client accounts with a focus on achieving digital marketing and business objectives.
- Strengthen client relationships through effective communication, strategy development, and results-driven digital campaigns.
- Stay up-to-date with digital trends and technologies, contributing to the continuous improvement of our digital services.
- Uphold high standards of client satisfaction and ensure the successful execution of digital campaigns.
- Collaborate with cross-functional teams to align digital strategies with broader company goals.
- Client Account Management: Oversee a portfolio of digital client accounts, serving as the main point of contact and advisor for digital strategies.
- Digital Strategy Development: Collaborate with clients to define digital marketing objectives, develop strategic plans, and execute effective digital campaigns.
- Campaign Oversight: Manage and optimize digital marketing campaigns across various platforms (e.g., social media, search, email) to achieve client goals.
- Performance Analysis: Analyze digital campaign performance data, provide insights, and make recommendations for improvement.
- Client Communication: Maintain clear and proactive communication with clients, providing regular updates on campaign progress and results.
- Problem Resolution: Address and resolve client inquiries and issues related to digital campaigns in a professional and timely manner.
- Documentation: Keep detailed records of client interactions, campaign strategies, and results.
- Tech Savvy: Stay current with digital marketing tools, trends, and emerging technologies, and identify opportunities to leverage them for client success.
- Cross-Functional Collaboration: Work closely with design, content, and analytics teams to deliver comprehensive digital solutions.
Required Skills and Qualifications:
- Bachelor’s degree in marketing, digital marketing, business, or a related field.
- Strong understanding of digital marketing principles, platforms, and strategies.
- Excellent communication and interpersonal skills.
- Proven ability to manage client relationships and meet client objectives.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Detail-oriented with strong organizational skills.
Preferred Skills and Qualifications:
- Master’s degree in marketing, digital marketing, or a related field.
- Relevant certifications in digital marketing (e.g., Google Ads, Facebook Blueprint).
- Prior experience in digital account management or digital marketing roles.
- Proficiency in digital marketing tools and software.
- Creative thinking and problem-solving skills.
Invedus is an equal opportunity employer committed to fostering an inclusive workplace. Join our dynamic team as a Digital Account Manager and help us drive digital success for our clients.
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Creativity is essential for a digital account manager to have in this position. In this excerpt that we collected from a digital account manager’s resume, you will understand why promotions, advertising, and marketing managers must be able to develop new innovative ideas.
According to resumes, creativity can be used by a digital account manager to manage the rebranding initiative of the network, including the creative redesign of all social platforms like Facebook, Instagram etc. and creating the company website.
The other skill for performing digital account manager responsibilities is interpersonal skills. Managers must deal with various people in different roles, both inside and outside the company.
Another quite popular skill among account managers is analytical skills. This skill is essential to fulfilling day-to-day responsibilities. He must be able to research and analyze industry trends to select the most profitable strategies for the company.
Need more information related to the digital account manager job role or want to hire one for your company, reach out to Invedus virtual employees.
Digital Account Manager Job Description Faqs
What is a Digital Account Manager?
Digital Account Managers are typically in charge of planning, creating, and administering their clients’ digital strategies in order to enhance their web presence and meet their digital marketing objectives. They are also in charge of developing and managing relations with current and prospective clients.
What does a digital account manager do?
- Effective digital strategy must be planned and implemented.
- Researching and determining the needs of the client.
- Analyzing and monitoring the efficacy of various digital marketing and tactics.
- Increasing organic traffic by optimising various digital platforms and site pages.
- Examining and implementing methods to increase ROI.
What does a digital account manager know?
Digital Account Manager should know about the following things as listed below:-
- Respond to client inquiries in a timely and effective manner.
- Optimize online content to boost traffic and SEO.
- Clients should be presented with social media plans.
- Metrics on web performance should be reported.
- Examine the success of digital campaigns.
- Keep up with the latest digital technology developments.
What makes a good digital account manager?
A good Digital Account Manager must be able to do successful digital strategy and campaign research, planning, and execution. You should also be able to interact with clients and recognize their needs. You should be able to create projects that increase ROI while also optimizing SEO-driven content.