Are you thinking about taking assistance from a third-party firm for your company’s digital marketing services, but you’re not sure if outsourcing is good for your firm? And YES, if it’s good, then which country is suitable for digital marketing outsourcing and why?
Yes, these are some of the basic questions that come to the mind of everyone who thinks about outsourcing any of their business services. In this blog, we are going to give comprehensive answers to all your “Digital Marketing Outsourcing” related questions.
So, let’s first begin with knowing,
“What Is Outsourcing?”
In simple terms, outsourcing is an agreement where a company hires another company to hand over either a full or some part of its specialized service that they want the other company to take responsibility for.
Typically, services that are outsourced are done internally, but due to some reasons (which we will discuss further), they choose to outsource it rather than keeping it in-house.
Some of the commonly outsourced services or jobs are:
- IT services (Software development, Integration and Maintenance; Web Development; Mobile App Development; Network Integration, Management and Maintenance)
- Digital Marketing (PPC, SEO, SMM, SMO, ORM, etc.)
- Accounts and Finance (Accounting, Bookkeeping, Payroll and Tax management)
- Data Entry and Transcription
- Call Centre and Customer Support
Read – Difference Between Outsourcing and Offshoring
What Is Digital Marketing and How Is It Important for Your Company’s Growth?
Digital marketing, also known as Internet marketing, is an element of marketing that uses the Internet and online-based technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. This appeared when Google launched its search engine in 1998 and completely transformed the way brands and businesses use technology for marketing.
With the advent of advanced ranking algorithms of search engines in 2004, online browsing became more preferred. With the growing digital world, more and more people choose digital devices rather than going to physical stores. This created huge business opportunities for companies. They can now target browsers and build their marketing strategy based on the search patterns of users. This made a significant impact on businesses. They now have a new way of communication and sales for customers.
It was calculated that in 2020, spending on marketing services in the United States amounted to 244.7 billion U.S. dollars, down by almost four billion dollars. In 2021 marketing services spending is expected to surpass 250 billion dollars.Marketing services spending in the U.S. 2017-2021 by statista.com
Today, through the Internet, a company can reach anyone, anywhere and at any time. No geographical and time constraints.
Which Country Is the Best Destination for Outsourcing?
India! Search on Google and you will find many results stating that India is the top outsourcing destination due to its high availability of talented resources, cost-effective rates and a range of other benefits it brings along with it.
Some Interesting Facts Related to Outsourcing and Why India Is Preferred for Outsourcing:
- According to Deloitte’s 2016 Global outsourcing survey, spending on outsourced services in the global market has almost doubled over the last two decades, from $45.6 billion in 2000 to the US $86.6 billion in 2018. And it keeps on increasing. Now around 78% of businesses worldwide feel positive about their relationship with their outsourcing company. As a result, 57% of US companies increased their use of outsourcing.
- As per Tholons Top 50 Digital Nations and A.T. Kearney Global Services Location Index of 2019, India remains the leading country to outsource. This nation also has 14 super cities listed in the Tholons report. Aside from the 24/7 service and the latest technology used at work, it prides its top-class human resources.
- The top five challenges small businesses face are hiring new employees (50%), increasing profit (46%0, employee healthcare (44%0, growing revenue (39%), and managing cash flow (34%). As per Neil Patel, the top influencer on the web, by outsourcing, one can eliminate all of these issues.
- According to reports by NASSCOM, the IT and BPO industry in India has amassed a whopping revenue of $154 billion in the year 2019. Over the next five years, 40% of India’s workforce is expected to augment their skills in order to meet the requirements of outsourcers.
Why Outsourcing Digital Marketing to India Is Beneficial for Your Company?
If your company’s core skills don’t include digital marketing, then you most likely outsource it to India.
Outsourcing is a buzzword these days. It has become a common industrial practice for business owners for several good reasons, such as:
1. Decreased or Controlled costs.
59% of the companies outsource to decrease or control costs.
Generally, the cost of hiring a full-time in-house digital marketing team will far exceed the cost of outsourcing to a digital marketing provider in India.
When you outsource your digital marketing services, you will certainly pay them some amount of fees. But outsourcing in India advantages you by cutting down the rising costs of carrying an in-house team of professionals. You can save yourself from paying employees’ salaries as well as other overhead expenses that you usually incur for your regular onsite employees.
2. Improved focus on business core competencies
57% of companies outsource to improve their focus on business core competencies.
Digital marketing services include several segments like SEO, PPC, SMM, SMO, ORM, and so on. All of them have their own benefits. Excluding any of these can leave you behind your competitors. And these jobs are usually time-consuming and demand professional expertise.
Digital marketing services include many segments like SEO, PPC, SMM, SMO, ORM, etc. They all have their advantages. Excluding any of these from your marketing strategy can leave you behind your competitors. And these jobs are usually time-consuming and demand professional expertise.
Therefore, it is better to outsource it and focus your attention on what you do best. In this way, you can increase the overall efficiency of your business. You and your team members will have more time to focus on core activities and generate better revenue.
3. Abled to solve capacity issues
47% of companies outsource to resolve capacity issues.
As mentioned above, hiring in-house full-time digital marketing experts in your own country is a lot costlier than hiring digital marketing experts in India. It can be three to four times more! So, it’s convenient for all those firms that can’t afford to maintain an in-house digital marketing department to outsource to India.
Also, India is the second-most populous country in the world. It has many talented individuals with expertise in various fields. This is one of the reasons why India is outsourcing hub. Not only SMEs but also many large companies which fall under the Forbes 500, prefer to outsource their IT and marketing needs to India. Therefore, by outsourcing in India, you can easily solve your capacity issues by availing the best quality services.
Apart from this, when you have full-time employees in your office, it is difficult to say goodbye to them. While it is easy to close your shop with outsourcing companies anytime, you can reduce your workforce according to your business needs. This increases your margin and reduces fixed expenses.
4. Better service quality
31% of companies outsource to improve service quality.
Indian digital marketing companies have extensive experience in developing results-driving marketing strategies and campaigns for clients across various industry verticals. They are able to develop proven digital marketing methodologies that can perfectly suit the changing needs of different projects.
In addition, digital marketing outsourcing providers in India are equipped with the latest tools and technologies to ensure maximum efficiency and optimum quality. Quality assurance experts accurately examine every aspect of the project to ensure that there is no compromise in quality.
5. Access to talented professionals
28% of companies outsource to have access to talented professionals.
When you hire employees in-house, you are limited with very few options to choose from. On the other hand, with outsourcing, you can have multiple options. You can select the best digital marketing professionals from India’s vast pool of talented individuals.
The field of internet marketing is constantly changing, whether it is the tools, platforms used, or technologies. When you outsource digital marketing, you will have a dedicated digital marketing team, who are well-versed with the latest digital marketing trends. They have the latest information about the latest updates, algorithms, tools and technologies. They can help you to suggest the best approach to grow your business as they usually have extensive experience working on projects of various industries and complexities. Teams of experts join hands to carefully plan SEO strategies based on your industry and target audience. You can be assured of digital marketing services that will provide a better ROI.
With a result-driven approach and proven methodologies, Indian outsourcing providers can add the best value to your online marketing campaigns. Whether your project requires SEO, SMO, SMM, ORM or PPC, they can guarantee optimum results through effective positioning, testing, and innovation.
Invedus Outsourcing – One-Stop Solution for All Your Digital Marketing Needs
Invedus Outsourcing is one of the most reckoned outsourcing companies in India providing an intelligent way of outsourcing. It’s simple business model makes it the best and most convenient for outsourcing. Its offshore employees are among India’s most innovative and creative minds, providing high-quality and unmatched services. Here, you can hire highly experienced digital marketing experts specialized in SEO, SMO, SMM, ORM, PPC and Email Marketing, yet at very affordable rates.
Rajat is a skilled social media marketer with a passion for writing. He has a proven track record of creating successful campaigns for clients across various industries