When it comes to running a business, the workload can often become overwhelming. Most entrepreneurs and small business owners are so busy working day-to-day that they don’t have enough time to focus on big-picture items—like marketing, strategy, and product development. This is where an Online Business Manager (OBM) can be a lifesaver.

An OBM is essentially a virtual employee who handles all the administrative tasks of running your business so you can focus on the things you do best.

An OBM takes the busy work off your hands, allows you to focus on client work, and makes sure all of your clients are getting the highest quality service possible. They also help you see new opportunities that come up in their industry or even when they’re not working with clients at all!

In this article, we’ll discuss what is online business manager, the benefits of hiring an OBM and how they can help take your business to even greater heights.

Why should I hire an Online Business Manager?

The main reasons why you should consider hiring Online Business Manager are:

1. They can save you time by taking care of all the behind-the-scenes tasks that are necessary to keep your business running smoothly, so that you can focus on the more critical aspects of running your business.

2. They can help increase your productivity by keeping you organized and on track with your goals.

3. They can free up your time so that you can focus on what you’re good at and enjoy doing instead of being bogged down with all the administrative tasks of running a business.

4. They can help you grow your business by taking care of all the details and logistics involved in expanding your operations.

Who is an online business manager?

An online business manager is a professional who helps businesses with their online presence. This can include anything from website design and development to social media marketing and search engine optimization.

An online business manager typically has a wide range of skills and knowledge in various areas of online marketing, which makes them an invaluable asset to any business that wants to succeed online.

Online business manager vs. virtual assistant: What’s the difference?

An Online Business Manager (OBM) and a Virtual Assistant (VA) both play crucial roles in managing tasks remotely, but they differ in their scope and responsibilities. An OBM typically focuses on strategic planning, team management, and business growth strategies, acting as a higher-level manager. On the other hand, a VA primarily handles administrative and operational tasks, providing essential support to lighten a business owner’s workload. The choice between an OBM and a VA depends on the specific needs and goals of the business.

What are the tasks of an online business manager?

So, what does a business manager do?

As an online business owner, it is essential to have someone in your corner who is dedicated to helping you grow and manage your company. An online business manager is responsible for a variety of tasks, all aimed at helping you run your business smoothly and efficiently.

Some of the main tasks of an online business manager include:

  • Developing and implementing marketing strategies
  • Designing and managing the company website
  • Handling customer service inquiries
  • Coordinating social media campaigns
  • Overseeing email marketing efforts
  • Managing eCommerce transactions
  • Analyzing data to help make business decisions

Also Read – Online business manager job description

50 Benefits of Hiring Online Business Managers to Grow Your Business

1.Time Management dhfue

OBM focuses on delegating tasks to an online business manager and reclaiming your valuable time. They keep concentrating on strategic planning, driving growth initiatives, and steering your business to new heights, all while the day-to-day tasks will run seamlessly in the background.

2. Improved Workflow

When you hire OBM for your business to streamline processes, schedule appointments, and manage projects effectively, then they are liable to give you positive results for your business. 

An online business manager transforms aspirations into reality by automating repetitive tasks, liberating teams from manual work, establishing streamlined workflows, and crafting precise project plans. This ensures a well-oiled operation, minimizing errors, enhancing accountability, and enabling a concentrated focus on growth and innovation, ultimately propelling the business forward.

3. Enhanced Project Management

By effectively managing assignments, due dates, and correspondence, an online business manager will develop strategies for enhanced project management, which maximizes team collaboration. It streamlines workflow, ensures efficient task allocation, and facilitates transparent communication among team members.

This comprehensive approach enhances overall project efficiency, fostering a collaborative environment for successful and timely project completion.

4. Reduced Administrative Burden

In today’s cutthroat business environment, your company can stand out from the competition with its quick, simple, and effective approach. Your OBM can manage your emails, take care of customer service, enter data, and do other tasks. They can also keep you updated on all the goings-on in your business, with competitors, and with clients. 

5. Automated Systems

Hiring an Online Business Manager (OBM) can be made more efficient by putting automated systems in place to handle processes like candidate communication, interview scheduling, and resume screening.

Leveraging tools like applicant tracking systems and automated email sequences not only saves time but also ensures a more efficient and organized hiring process for optimal resource utilization.

6. Better Communication

The key that will determine how long you can remain in the market is your communication. As a director, you did not have enough time to meet with staff members, share your ideas with them, and receive daily updates from them on the status of your business. In the meantime, somewhere, your business should not suffer. Thus, there should be clear and efficient communication.

To ensure transparent and clear communication, either with your client, colleagues, or teammates, you can appoint a business manager. They can effectively communicate with your employees, teammates, and all.    

7. Increased Focus

By handling administrative burdens like email, scheduling, and coordination, an online business manager serves as a virtual assistant to free up mental bandwidth. Automating routine tasks through an online manager eliminates distractions that divert focus from revenue-generating activities, strategic thinking, and developing new business solutions to drive growth. Leveraging these services allows executives to devote fuller attention to priorities.

8. Reduced Stress

Less workload leads to lower stress levels and improved mental well-being. Operating a business requires you to have a high level of inner peace and mental clarity. Attempting to manage all of these things at once may cause stress and mental exhaustion.

On the other hand, by effectively handling an organization’s primary responsibilities, an Online Business Manager (OBM) can significantly contribute to improving focus. By handling operations, coordinating teams, and implementing systems, an OBM allows business owners to focus on critical responsibilities, fostering productivity and minimizing distractions for optimal results. 

9. Improved Delegation

When you hire an online business manager, they can confidently assign work by outlining roles in detail, giving employees the tools, training, and context they need, setting performance benchmarks, and enabling them to take ownership of tasks. Furthermore, these foster accountability, cultivate staff management skills, enable scalability, and ultimately free you up to focus on more strategic tasks.

10. Data-Driven Decision-Making

You can get help from an online business manager to gather market, operational, and customer data in an organized manner. Employ statistical analysis tools to reveal insightful trends and patterns. Make data a core component when strategizing, planning business initiatives, allocating resources, and forecasting future performance.

Quantitative analysis outperforms intuition alone by questioning assumptions and anchoring choices to hard evidence.

11. Lead Generation

To run your business continuously and smoothly, lead generation is a necessity to perform your business well. Furthermore, taking the lead is equivalent to sitting on the fence. In order to generate a lead, you must send emails, gather requirements, follow up, inquire about requirements, create pricing plans, provide discounts, and encourage all other activities.

It can be quite a headache to handle all of these tasks on your own, but it might be the worst thing you have ever encountered. However, employing an online business manager can help reduce all of these kinds of stuff.

12. Sales Support

An online business manager supplements your sales efforts by handling administrative tasks like compiling targeted prospect lists, drafting initial outreach messages and schedules, tracking responses, and automating follow-up nudges to hot leads.

By managing these crucial but time-intensive details throughout the sales funnel, an online manager frees up your capacity to focus on closing deals

13. Customer Relationship Management

If you are a director or an entrepreneur, it can be very challenging to answer questions from clients individually, respond to a team, etc. as a single entity. As an alternative, an online business manager can handle these responsibilities for your company, just as they can attend to customers’ needs by processing orders, answering questions, resolving issues, and setting up appointments to promote positive experiences.

By automating these front-line interactions, you can concentrate your efforts on establishing enduring relationships with customers directly, personalizing their experience based on data-driven insights into their preferences, and tracking their level of satisfaction over time.

14. Financial Management

If you are an entrepreneur who also finds it difficult to manage the bookkeeping and administrative tasks that impede your strategic expansion, OBM can take care of all your issues and reduce the strain on your resources and bandwidth by managing your billing, accounts payable and receivable, collections follow-up, payment processing, expense tracking, and reporting.

Due to their ability to manage ongoing cash flow requirements and provide real-time financial health visibility, these services allow business owners to focus on long-term growth.

15. Budgeting and Forecasting

Budgeting is a pillar of any organization to maintain its market existence. Any embezzlement in numbers may destroy your image and business from the market However, a business manager can take all your rids and can formulate budgets aligned to strategic goals, while proactively surfacing risks.

As an impartial data-focused expert, a manager monitors adherence, explains variances, and recommends adjustments to help reality match targets. This enforces financial accountability across the organization.

16. Pricing Strategy

Crafting successful pricing strategies poses challenges for online businesses. Variable market conditions, competitor actions, and changing consumer behavior create complexities. An online business manager adeptly navigates these challenges, utilizing data-driven insights to optimize pricing, ensuring competitiveness and profitability.

The manager becomes the strategic linchpin for effective pricing decisions in the dynamic digital landscape.

17. Product Launch Management

Effective product launch management is crucial for success. An online business manager streamlines the process, addressing issues seamlessly. From coordinating marketing strategies to handling logistical challenges, an online business manager ensures a smooth launch. Their expertise optimizes communication, resource allocation, and strategic planning, maximizing the new product or service’s impact.

18. Marketing Campaign Management

Your product is completely useless unless it is marketed with a good strategy. You have two options in this case, either hire the complete team for marketing or hire an online business manager who can plan, execute, and analyze marketing campaigns for maximum ROI. 

19. Website Optimization

Your website defines who you are, so it is very important to keep it upkeep and so struggling to dedicate resources towards continuous optimization hampers lead generation. In order to increase conversions, an online business manager analyzes performance issues with the website, sets priorities for enhancements, runs A/B tests, and keeps an eye on analytics.

Outsourcing these technical capabilities and insights strengthens the website as a revenue channel.

20. Systems and Process Development

To ensure consistent business growth, online business managers should implement standardized systems and documented processes across operations. This allows for seamless expansion without compromising quality or control. Formalizing procedures also assists in training new hires, focusing on building adaptable infrastructure for continued business development.

21. Team Building and Management

Your team will decide how effectively and timely you can deliver your project to your client. Building a team and using it effectively for your business is an extremely difficult process. Being an entrepreneur, you find it extremely challenging to complete the hiring process because it takes a lot of time and effort. If you try to finish this task by yourself, you can divert your concentration from the core tasks.

Hiring a business manager is a better way to build a team. They will be responsible for accomplishing the process from hiring to onboarding the team.

22. Performance Management

After successfully hiring the team, it is very important to closely monitor the team. Neglecting team performance and its issues is not the wisest decision. As it can impact the performance of your company. Therefore, for continuous improvement, it is preferable to track and measure your team’s key performance indicators (KPIs).

To check the efficiency of the team and resolve their issues timely can be effectively managed by the online business manager.

23. Outsourcing Expertise

Engaging the services of an online business manager gives you access to a global talent pool and their expertise, regardless of your location. Furthermore, these OBMs will operate in accordance with your time zone and will choose and develop all the strategies that have the potential to grow your company. 

24. Global Expansion Support

Expanding into new international markets presents regulatory and operational complexities that can impede growth if not properly managed. Online business managers can provide vital support by researching target countries’ policies, identifying appropriate partners, adapting processes for localization, ensuring compliance across markets, and instituting systems to effectively coordinate global teams and functions. This facilitates smooth market entry and cross-border scaling.

25. Partnerships and Alliances

Strategic partnerships help companies accelerate growth by combining complementary strengths and resources. Online business managers can identify beneficial partnership opportunities, evaluate potential synergies, approach and onboard compatible partners, negotiate win-win contracts, coordinate joint initiatives, and continually cultivate the relationships for maximum mutually beneficial impact and accelerated business development.

26. Market Research and Analysis

Stay ahead of industry trends and identify new opportunities. Continually analyzing the market to maintain the business is extremely challenging. Being an entrepreneur makes it extremely challenging to simultaneously analyze the market and develop strategies for the future.

These tasks, however, can be delegated to online business managers, who are always researching the newest innovations, developments, regulations, and unmet needs in their industry in order to identify growth opportunities.

Leveraging analytics, they spot promising trends early, allowing their company to capitalize on emerging markets. These data-driven insights inform strategic planning and product development.

27. Business Model Innovation

To boost scalability and sustainability, online business managers can analyze a company’s business model to pinpoint constraints or inefficiencies. They identify potential improvements, from automating processes to optimizing partnerships, that leverage technology and insights to increase operational bandwidth. Continual business model refinement facilitates enduring, scalable growth.

28. Systems Integration

Given the times you live in, technological advancements happen on a regular basis. Efficient operations require integrating various platforms, tools, and databases into a cohesive infrastructure. Online business managers can assess systems, identify connectivity gaps that hamper data flows, and select optimal solutions to bridge siloed technologies. Seamless systems integration allows businesses to scale while providing consistent omnichannel experiences.

29. Risk Management

As companies scale, they become vulnerable to more operational, financial, and industry risks that can severely disrupt growth plans if not mitigated. Online business managers conduct in-depth risk assessments to surface potential threats. Then, to prevent or quickly handle crises, OBM directs the implementation of controls like supply chain diversification, cybersecurity systems, audits, and emergency protocols.

Proactively identifying and planning for risks allows expansion to continue unimpeded despite volatility.

30. Access to Specialized Skillsets

Expanding businesses often require specialized expertise that may be lacking in your in-house team. Online business managers offer access to skills in data science, marketing analytics, technical integration, compliance, and more that companies can utilize on demand.

Furthermore, they also hold experience in project management, strategic planning, and online business operations, offering a valuable resource to streamline processes, enhance efficiency, and drive success in your online business endeavors. This supplements internal capabilities with niche talents that facilitate more complex, scalable operations.

31. Industry Knowledge and Trends

Online business managers make it their priority to continuously research emerging technologies, policy changes, consumer shifts, sustainability practices, and competitive moves within an industry. They analyze impacts and share reports with leadership on a regular basis to inform strategy and operations.

Their broad exposure allows companies to stay abreast of current best practices and trends, enabling quick adaptation for scalability. With knowledgeable guidance, businesses can execute growth confidently.

32. Problem-Solving Expertise

As companies scale, they encounter complex, unfamiliar problems that can slow progress. Online business managers leverage decades of multi-domain experience solving client issues to provide researched, data-backed solutions to pressing business challenges. Their expertise and creative problem-solving skills get companies unstuck and back on growth trajectories.

33. Financial and Legal Acumen

Rapidly scaling companies often lack specialized expertise in key areas like finance and compliance, which can impede growth if mishandled. Online business managers offer extensive financial analysis skills to inform expansion planning, budgeting, profit optimization, and funding pursuits.

They also stay updated on changing legal and regulatory market environments to guide appropriate policies and practices that mitigate compliance risks.

34. Data Analysis and Interpretation For Marketing and Sales Strategies

Since data plays a significant role in your strategies, it is necessary to analyze it in great detail and according to your company’s needs. However, not everyone is good enough at analyzing the data and understanding it accordingly.

On the other hand, an online business manager is skilled at deciphering data and interpreting it in a way that best suits your needs as a business and your market. This will assist you in developing strategies that meet the demands of your business.  

35. Content Creation and Editing

Utilize professional writing and editing skills for marketing materials. The only means of establishing communication in the market is writing. To advertise your goods and services, OBM will write blogs, articles, guest posts, emails, and other types of content.

They will use their professional writing and editing abilities along with their skill set to brand the goods and services of your business.

36. Innovative Thinking, Creativity, and Ongoing Education

Scalable growth requires creative solutions to ever-changing challenges. Online business managers bring creative ideas that propel companies forward by utilizing tailored experiences from a variety of industries. They also actively enrich their skillsets through ongoing education in current and emerging tools, technologies, and best practices.

As a result, businesses can benefit from a wealth of information as well as an unquenchable curiosity that sparks fresh concepts and a willingness to adapt swiftly to achieve long-term success.

37. Balancing Work and Life for Family Well-being

In the early phases of your company, you undoubtedly put in a lot of effort to advance your enterprise. This exhaustion can occasionally start to show up in the form of depression or an obnoxious demeanor in your surroundings. Maintaining equilibrium in both your personal and professional lives is important.

Thus, in order to keep a healthy balance in both your personal and professional lives, you can employ an OBM. They can assist you in achieving many business goals, reducing stress, and enabling you to spend more time with friends and family.

38. Career Growth and Development

Beyond driving business growth, partnering with an online business manager facilitates personal growth for professionals seeking to advance their careers. By collaborating on complex strategic projects, mentoring provides hands-on learning about critical functions like analytics, leadership, investment strategies, and technical integration from an experienced veteran perspective.

39. Personal Branding and Visibility

Amid intense competition, establishing a distinguished personal brand accelerates career growth. Online business managers can provide guidance to professionals on how to craft persuasive thought leadership viewpoints, develop networks and content to convey distinctive value, identify high-visibility opportunities, hone messaging and assets to authentically showcase expertise, engage influencer outreach for endorsements, and continuously broaden the scope of impact. This multi-channel personal branding fosters a celebrated industry profile.

40. Improved Health and Well-Being

Business growth often requires intense workload and pressure that impair personal health and work-life balance for leaders. Online business managers reduce stress by collaborating to delegate specific strategic, financial, operational, and analytical tasks.

They provide support so professionals can focus on high-value priorities. Partnerships drive improved wellness, happiness, and performance by enabling leaders to leave work concerns behind and refresh.

41. Cost Optimization and Savings

Optimizing costs and maintaining savings to lower expenses without sacrificing quality is very challenging. This cost optimization includes leveraging efficient storage solutions, optimizing workflows, and adopting technologies that streamline production processes.

Organizations can attain financial efficiency and optimize the value of their object-based media assets through the careful management of resources through OBM.

42.  Improved Cash Flow Management

Sometimes managing your business keeps you so busy that you forget to prepare financial reports and other necessary paperwork. The trust of your customers and financial agencies may be impacted by this. During this time, the online business manager you work with will be in charge of maintaining timely and accurate financial reports, which will enable you to make well-informed decisions that could have a positive impact on the expansion of your company.

Additionally, they will monitor invoice tracking and payment closely and contribute to reducing the amount of unpaid invoices, which will enhance your company’s cash flow. 

43. Peace of Mind and Confidence

When you are hiring an online business manager, you are not only hiring an employee. Instead, you are employing an OBM who will relieve you of stress related to money and your personal life by enabling you to spend more time with loved ones and freeing you up to concentrate on other areas of the company.

Furthermore, they strive to enhance transparency and accountability by maintaining accurate financial documentation and taking responsibility for all expenses. Which will help you improve your business valuation. Additionally, they also implement strategies for long-term financial stability and secure the future of your business.

44. Customer Support Excellence

Make sure your Online Business Manager sets up a customer support system that responds promptly and efficiently to customer queries and concerns. The focus should be on providing solutions and assistance in a timely manner.

This not only resolves issues but also contributes to an overall positive perception of your business, leading to increased customer satisfaction.

45. Personalized Service

Encourage your Online Business Manager to tailor services and interactions to the unique needs and preferences of individual customers. This personalization creates a sense of connection and shows customers that your business values their individuality.

By understanding and catering to their specific requirements, you enhance the overall customer experience and build stronger relationships.

46. Feedback Management

Implement robust strategies for collecting, managing, and analyzing customer feedback. This involves actively seeking input from customers through surveys, reviews, and other channels.

Analyzing this feedback allows your business to identify areas for improvement, address customer concerns, and continually enhance products and services based on customer preferences.

47. Issue Resolution

Empower your Online Business Manager to swiftly address and resolve customer issues. Whether it’s a product concern, service-related problem, or any other issue, a quick and effective resolution contributes significantly to a positive customer experience.

Handling problems efficiently demonstrates your commitment to customer satisfaction and can turn a potentially negative situation into a positive one.

48. Customer Retention

Work with your Online Business Manager to develop effective strategies for customer retention. This may include implementing loyalty programs, offering exclusive deals, and engaging in personalized communication to show appreciation for their continued business.

By focusing on customer retention, you can build long-term relationships with your customers and create a loyal customer base.

49. Quality Assurance

It’s important to maintain high standards of quality in both your products and services. Your Online Business Manager should implement quality assurance measures to ensure that your offerings meet or exceed customer expectations. Consistently delivering high-quality products and services builds trust and loyalty among customers, reinforcing the positive reputation of your brand.

50. Brand Advocacy

Encourage your Online Business Manager to foster a positive brand image by delivering exceptional customer experiences. Satisfied customers are more likely to become advocates for your brand, sharing their positive experiences with others.

Your Online Business Manager can facilitate this by creating opportunities for customers to provide testimonials, reviews, or referrals, turning satisfied customers into enthusiastic brand advocates.

Related Article – Guide to hire a virtual project manager

Bottom line

An online business manager can be a valuable asset to any company, big or small. Hiring an OBM is a great way to take your business to the next level.

There are so many benefits that come with it: more money, more time, and better focus on what matters most. If you are looking for a way to increase revenue and make more money in 2024, then consider hiring an OBM right away! 

About Yash

Yash is a virtual marketing assistant with a passion for creating content in the digital and IT space. With a keen eye for detail and a knack for communication, Yash has helped numerous clients to enhance their online presence and reach their target audience. When not busy crafting marketing strategies, Yash enjoys staying up-to-date with the latest trends in the world of technology.