If you are reading this blog, you are undoubtedly searching for a substitute that will help your company grow and for a solution to the problem that your company is not growing as you had hoped but isn’t.

This blog can help you and assist you in how you can boost your business growth using the latest lead generation tools for your B2B and B2C businesses

The reason for investing in these tools may be that you don’t have enough time to look into your business or do not have the right onsite or virtual employee with the expertise and skills per your business requirements.

Investment in these tools will prevent you from having so many flaws. Additionally, these tools will increase user outreach and target audiences seamlessly. 

Furthermore, these powerful resources help businesses find, engage, and convert individuals genuinely interested in their products or services. Businesses can streamline their efforts by choosing the right tools, personalizing their approach, and building valuable relationships that fuel long-term growth.

Let’s learn more about these tools. But first, have a glance at these tools for lead generation. 

What is a Lead Generation Tool?

Whether you’re navigating the complex world of B2B (business-to-business) sales or aiming to expand your B2C (business-to-consumer) customer base, generating qualified leads is essential for any thriving business.

With the advancement of technology today, having a broad toolkit at your disposal will help you draw in, interact with, and win over new clients as devoted supporters. 

This write-up will help you find the right lead generation tool for your B2B and B2C businesses in 2024. These tools are designed to help you reach the right audience, nurture relationships, and ultimately grow your business.
Let’s find out what these tools are.

Latest and Most Handy Lead Generation Tools for Your B2B and B2C

Below we have compiled a list of the most handy tools to promote your business. You can use it according to your business requirements.

Overloop is a sales engagement platform that allows you to boost your business sales with ultra-personalized outbound campaigns and a combination of cold emails, LinkedIn automation, and cold calls. 

This lead-generation tool also assists companies with LinkedIn automation, building lists, engaging prospects, managing all sales activities, and multi-channel outbound campaigns to find and qualify potential customers.

You can use this tool either by downloading it from their website, or by using the Chrome extension. 

This CRM system helps businesses manage their customer relationships. A marketing automation platform that helps businesses automate their marketing campaigns.

Reasons to Try Overloop?

  • Tracking Email (opens, clicks, replies, bounces) & LinkedIn
  • Calendly Integration
  • Chrome Extension For LinkedIn & Salesforce
  • Workflows & Automation
  • Templates and variables for personalized messages 
  • Email thread capability, and tracking
  • CRM Integrations (2-way Sync) Salesforce, HubSpot, and Pipedrive

Top 5 Features of Overloop

  • Robust algorithm will automatically enrich your leads by locating missing email addresses.
  • You can use their Google Chrome extension to refine your search. 
  • Businesses can connect their email accounts, and send personalized emails at scale.
  • Use templates & variables to send ultra-personalized tailored messages to your leads.
  • Access your email bounce rate and take the right actions to improve the deliverability of your emails.

How to try?

Enhance your LinkedIn automation, cold calling, cold emails, campaigns, and integration with their different business plans. Their plans start at $ 49 /user/month for 100 email finders, $ 82 /user/month for 250 email finders, and $ 125 /user/month for 500 email finders. 

Note: There is no free trial. 

OptinMonster is a software tool designed to help businesses convert website visitors into leads and customers. It does this by allowing you to create optin forms, which are essentially pop-ups or other types of prompts that encourage visitors to sign up for your email list, download a free resource, or take other desired actions.

Reasons to Try OptinMonster?

  • Advanced integrations with ConvertKit, AWeber, Drip, GetResponse, and more.
  • Create attractive and customizable lead capture forms, pop-ups, slide-ins, and other opt-in forms.
  • Yes/No forms, Monster Effects and Sounds, A/B testing, content locking, and full analytics reporting all increase page performance.  
  • Supported by e-commerce platforms including Shopify, WooCommerce, BigCommerce, Magento, and Easy Digital Download

Top 5 Features of OptinMonster

  • Its drag-and-drop builder makes it easy to create visually appealing optin forms without any coding knowledge.
  • OptinMonster offers various optin form formats, including popups, slide-ins, scroll boxes, and more.
  • You can perform A/B testing on different versions of your optin forms to see which ones convert better.
  • This lead generation tool integrates with many popular email marketing services, CRMs, and eCommerce platforms.
  • Track the performance of your optin forms and see how they are impacting your website conversions.

How to try?

You can try this Optinmonster with multiple integrations and advanced features for $9mo/1 site and 2,500 pageviews. $ 19/mo/2 sites and 10,000 pageviews. Their pro plan starts at $29/mo/ 3 sites and 25000 pageviews. The growth plan starts at  $ 49/mo/ 5 sites and 100,000 pageviews

Note: It comes with a 100% refund in a 14-day guarantee program in case of not getting leads, subscribers, or sales. 

Pipedrive Tool

Pipedrive is a cloud-based sales CRM software designed to help small and medium-sized businesses (SMBs) manage their sales pipeline, leads, and customer relationships. It is known for its user-friendly interface and visual pipeline, which uses a Kanban board layout to track the progress of deals.

Reasons to Try Pipedrive?

  • Autofill documents with Pipedrive data
  • Project templates and automation
  • Integrate with Google Docs, Slides, Sheets, or MS Docs
  • Track open documents in real-time
  • Create your own brand record with your logo
  • Scalable control of account permissions and visibilities

 Top 5 Features of Pipedrive

  • Seamless data import and 400+ integrations.
  • Full email sync with templates, open and click tracking, and group emailing.
  • Streamlined lead routing and account access controls for teams.
  • Manage a record of reports and analytics, track your sales performance, and identify areas for improvement.
  • Mobile apps access CRM data and manage your sales pipeline on the go.

How to try?

Increase the number of users, create unlimited reports, enhance security preferences, and get complete access to all the features at just $9.90 per user per month. Get additional features such as easy-to-use email and automation with their advanced plan, which starts from $19.90. For more options, visit their website. 

LeadQuizzes Tool

With LeadQuizzes, marketers can design surveys without needing a developer to grow their lead generation and audience insights. 

Businesses can use their integrations to segment and update contacts based on user-provided survey responses. By doing this, you can use robust popup controls to collect more leads and data from your website. 

Additionally, you can use the LeadQuizzes lead generation tool and Facebook integration to create custom audiences that are highly targeted.

Reasons to Try LeadQuizzes?

  • Optimized Ad Campaigns
  • Email Leads Results
  • Construct, set up, and enhance the Website Popup
  • Embeddable Call-to-action (CTA)
  • Multilingual Content Creation
  • Analyze and view individual responses to your content.

Top 5 Features of LeadQuizzes

  • Add and manage multiple client accounts with a single login.
  • Promote your content with an auto-generated URL on Facebook, build custom audiences, and create conversion events.
  • Use 70+ templates to create your content.
  • Flexibility to create various types of questions and answers for forms.
  • Add an announcement bar to your website to grab users’ attention.

How to try?

Create 1 form and get up to 2500 responses with their standard plan at just $37 /month for 1 website account. If you wish to go with more websites, go with their pro plan, which starts at $74 /month. If you want to bring in bulk traffic and analyze their views, then go for their premium plan, which costs $186 /month. However, you can start using this tool with their 14-day free trials tool with their 14-day free trial.

HubSpot is a customer relationship management (CRM) platform that offers a suite of integrated tools for marketing, sales, content management, and customer service. It enables businesses to grow faster by focusing on customer needs. 

This lead generation tool offers free tools such as CRM, email marketing, landing pages, forms, and analytics, as well as paid plans with advanced features to help businesses scale operations and achieve growth goals. 

Additionally, this lead generation tool provides resources such as blog posts, ebooks, webinars, and courses to help businesses learn about inbound marketing, sales, and customer service. Overall, HubSpot is a comprehensive platform that can help businesses attract, engage, and delight customers, enabling them to focus on what matters most: their customers.

Reasons to Try HubSpot?

  • Advanced CRM
  • Programmable Marketing Automation and Analytics
  • Drag-and-drop editor
  • SEO recommendations & Website themes
  • Campaign creation with automation and AI
  • Quarterly Performance Report

Top 5 Features of HubSpot

  • Extensive marketing software for automation, reporting, and campaigns
  • Omni-channel marketing automation
  • Offers free features for website building, email templates, form building, chatbot building, and more.
  • Lead management software with AI support.
  • Businesses can create apps and websites at affordable prices.

How to try?

Explore and enhance your B2B marketing with $800/mo for the professional level and $3600/mo for the enterprise level. However, also try their free trial before going to purchase any plan. 

Clearbit Tool

Clearbit, a B2B marketing intelligence tool that offers a variety of products and services. Their main goal is to help businesses grow faster and smarter by identifying and connecting with potential customers, personalizing marketing campaigns, and more.

Through its data enrichment capabilities, businesses can obtain precise and thorough information about their leads, such as social media profiles, job titles, and company details. As soon as a change is identified, records are immediately refreshed.

With Clearbit, users can connect with potential customers, uncover purchasing intent, and enhance their records. Machine learning and highly skilled QA enable continuous improvements

Reasons to Try Clearbit?

  • Global record coverage across the globe in any language.
  • Access every lead score & route data in real time. 
  • Giving insightful information about the traits and actions of leaders.
  • Lead enrichment, and data insight 
  • Tailor your outreach and improve engagement.

Top 5 Features of Clearbit

  • Prospect identification
  • Account-based marketing tool
  • Real-time data updates
  • Website visitor tracker
  • API, online support, email support, and documentation

How to try?

Utilize this sophisticated B2B lead generation tool to send quotation requests to over 10,000 emails. Moreover, you can avail of their free trials.

Mailchimp Tool

Mailchimp is a popular marketing automation and email marketing platform designed to help businesses of all sizes, but particularly those in the early stages of growth, manage and nurture their customer relationships.

Using this tool, you can create, send, and track email campaigns for your subscribers. Furthermore, this lead-generation marketing tool assists you in automating repetitive tasks like sending welcome emails, abandoned cart reminders, birthday greetings, and more.

Its pre-built and custom email templates allow you to create beautiful designs and professional emails without technical know-how. 

Reasons to Try Mailchimp?

  • Personalize emails and content using advanced technologies.
  • Convert leads from Facebook Lead Ads with automated welcome emails.
  • Build SMS subscriptions from pop-up forms, embedded forms, and landing pages, and upload contacts.
  • Enhance SMS marketing and easily connect with users.

Top 5 Features of Mailchimp

  • Marketing Automation
  • Personalized email marketing
  • Tailored pre-design templates
  • Amplify Social Media Marketing
  • Test and optimize emails using A/B testing

How to try?

So, these are a few of the most trustworthy lead-generation B2B and B2C tools that can assist you in business growth.

Still, these are tools meant to generate leads for the companies. But you should consider some precautions while dealing with these tools. 

How can you turn your lead generation tool investment into a profit?

However, choosing these tools to accurately estimate your business’s profitability is very challenging. But below are some strategies you can opt for and consider your deal profitable.

See what these are, shall we? 

Stage 1: Identify Your Business Needs and Compile a list of them.

It is the first step toward the chosen lead generation tool. In this stage, you need to identify your user profile. Which may include their job titles, industry, company size, and pain points that your product or service addresses.

And then Identify where your leads spend time online (social media platforms, industry forums, etc.). After that, create a list of all of them and categorize them. This will help you to choose the right lead generation tool.

Step 2: Based on the user-collected data, choose the appropriate tool.

After analyzing the data carefully, find out why you need the tool. 

After that, compare this list that you created earlier, with the above-defined tools and identify whether you need email marketing, social media lead generation, content creation, or comprehensive lead management solutions.

Then consider the features most important to you, and ensure the tool delivers those features while staying within your budget. To check the availability of these tools, use their free trials.

Step 3: After a Successful Trial, Do Research and Comparison Among Lead Generation Tools.

In this stage, divide your research into multiple segments. Likewise, first, look at sites like G2, Capterra, or Software Advice for unbiased reviews and comparisons. Then move forward and see how the tools have helped businesses similar to yours.

Furthermore, confirm that the chosen tool can easily grow with your company without sacrificing functionality. Remember that scalability is also necessary to sustain business growth in the long run.

Step 4: Then Target Your Campaigns to Nurture Leads

Resonate with leads by highlighting how you solve their specific pain points rather than just pushing features. Also, guide leads through the process with clear CTAs (book a demo, download content, sign up for a free trial, etc.).
Then identify the systems for the most promising and sales-ready leads, ensuring your team focuses on high-potential prospects. Moreover, build a seamless flow of leads from marketing to sales, ensuring smooth and timely handoffs.

Go ahead and send leads through personalized email sequences that nurture them and help them progress down your funnel by utilizing workflow automation.

Step 5: Measure, Analyze, and Optimize Key Metrics of Tool

Track lead generation metrics like cost per lead, and lead-to-customer conversion rates, and Understand which channels and campaigns bring in the highest quality leads, and where your returns are the best.

Utilize your data to continuously improve your lead generation strategies by using the tools listed below. 

 Example Tools:

  • Email Marketing: Mailchimp, Constant Contact, SendinBlue
  • Social Media: Hootsuite, Buffer, and Sprout Social
  • Content Creation: Canva, Adobe Creative Suite
  • Lead Management: Salesforce, HubSpot, Zoho CRM

Also Read: 23+ Best Social Media Management Tools For Small Businesses

To wrap it up

Selecting the right lead generation tools for your B2B or B2C business in 2024 is essential for driving growth and improving efficiency.

By integrating advanced technologies and leveraging data-driven strategies, these tools streamline the lead generation process and enhance lead quality. Whether you choose CRM software, email marketing platforms, social media tools, or AI-driven analytics, the key is to choose solutions that align with your business objectives and customer engagement goals.

Ultimately, the best lead generation tools provide measurable improvements in conversion rates and foster sustainable business growth.

Are you seeking support with lead generation for your business? Contact the Invedus team for professional lead generation and marketing assistance.

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About Garima

Meet Garima, an integral member of the Invedus editorial team. With three years of experience in crafting compelling narratives, she brings a wealth of expertise to our roster. Her mastery of technical content writing ensures clear and precise communication. Discover how she can elevate your brand's story with persuasive and captivating content.