Google is everyone’s best friend. That’s a fact! Statistics show Google processes over 99,000 searches every second, translating to 8.5 billion searches per day and approximately 2 trillion global searches per year, not counting the other search engines.

The same stats say sites ranking in the top 5 search results are the attention grabbers and, in most cases, get all the clicks.

Businesses that wish to shine the brightest on the search engine results page (SERP) should definitely consider investing a good amount of capital into marketing experts who will always bring their site to the top of the search bar. 

But what is the brightest tool in the Marketing toolshed that every business must invest in?

An important tool for businesses looking to grow online presence is Search Engine Optimization or SEO. With so many searches, SEO has become indispensable in every organisation. 

What is SEO? 

Search Engine Optimization or SEO is the complex process of enhancing the visibility and organic search results of a webpage in the SERP(Search Engine Results Page). Be it Google, Bing, Yahoo or DuckDuckGo, all of these search engines use frequently updated algorithms to determine the winners of the Results Page Race.

For your website to be among the first ranked, it needs to fit into the search engine’s algorithm from as many points of view as possible.

Factors such as quality content, popularity and a good site structure can contribute to being search engine optimised. Businesses can rank higher in search results by making improvements in these specific fields, which will lead to higher customer conversion rates and traffic.

Being the complex process that it is, SEO can be split into two subcategories: Onsite SEO and Offsite SEO

Onsite SEO, or on-page SEO as it is also called, comprises all the ways you can maximise the visibility of your website pages, including things like optimising title tags, meta tags, publishing engaging content and blog posts, and creating easy-to-navigate pages.

Offsite SEO has more to do with extrinsic factors than those of our own webpage and relies mainly on endorsers who share links to your website—that and building social media profiles to extend your reach constitute the foundations of Offsite SEO. 

What is an SEO Virtual Assistant?

While an SEO specialist is the brain behind optimization strategies such as backlink building and content enhancement, the SEO can be described as the hands of these operations. SEO who is working remotely or as a virtual assistant known as a Search Engine Optimization (SEO) Specialist Virtual Assistant.

They are the ones implementing the processes created by the specialist, their main role being to aid the implementation process smoother and provide a bit of relief to your SEO specialist. But that doesn’t mean SEO VAs are less trained in the art of optimizing.

They too are highly qualified to use SEO tools, read speciality metrics and can help your business grow SEO-wise.

If you’ve already started to wonder how having an SEO Virtual Assistant can help your business, let’s explore a little more in-depth what their responsibilities are while also taking into account the type of SEO(Onsite or Offsite) needed.

What are the responsibilities of an SEO Virtual Assistant?


This subtopic incorporates all the SEO procedures that happen on your website and contrary to public opinion, it is way more that Keyword finding. Let’s examine what an Onsite SEO VA’s responsibilities are! 

Managing site structure

Search engines love a well-structured site! Their algorithms can evaluate your website’s structure and tell users what’s it about or if it is related to their search, therefore ranking it higher. VAs can help organise your site’s web pages into a coherent hierarchy and create topic clusters to place them under.

A well-structured site means your users can navigate your website more easily, and find the information they need. Bonus: your customers spend more time on your site, improving engagement and conversion!

User experience and convenience

As we just mentioned, Google loves when websites get attention and users spend time browsing through it, but that requires first-rate content and the attentive eye of your SEO assistant. Their responsibility is to make alterations and improvements that help the visitor navigate smoothly. Layouts, cross-device loading checks and navigation can be the object of your VAs improvements.

Keyword research

Keyword research is vital for SEO because it allows you to target your content and marketing efforts towards the topics people are curious about. Before throwing in randomly chosen words, ask your VA to help! Based on your buyer personas, assistants will paint a picture of the perfect keywords that’ll cover all the customer’s searching habits.

Even though choosing keywords can be a laborious process, an experienced VA will shorten the options list to reveal only the most excellent of them. This will ensure super targeted traffic for your site.

Google Analytics

A web analytics tool is the way to go if you wish to track and collect user behaviour data or demographics. Google Analytics is a top program choice and very popular among  SEO virtual assistants.

Using Google Analytics, your VA can set up a business account, collect data and create reports so you can track your SEO progress as you go. 

Metadata setup

Another responsibility that can be assigned to your SEO VA is metadata setup, which mostly means setting up the metadata. That is what forms part of the HTML on pages and helps search engines understand these pages’ content. Your VA will ensure a clean setup of the metadata tags on every page(title, viewport, meta content type or description).

If you happen to have an old website(more than 10-15 years) you might want to ask your VA to remove these to clear up some metadata space.


Guest posting

To build a link is to write on a blog! Or so your VA might say when asked what a good link-building strategy is! Guest posting refers to publishing your posts on someone else’s blog that could and should link back to your site via backlinks(most desirable to related service pages and blog posts). By doing so, you’ll gain access to that blog’s following and that can open your business up to a new audience.

Guest posting for a higher authority website can drastically improve brand visibility as you tap into a well-established clientele of a bigger company. Finding more popular blogs, initiating contact with owners, drafting, writing and meeting the requirements of the host blog – all of these can fall under your SEO VA’s responsibilities.

Competitor analysis

Your VA can get into 007 matters; by that, we mean spying on the competition! James Bond jokes aside, your VA can look into what your competitors are doing in regards to SEO and can compare with your own to see where improvements can be made. Even though it is a complicated and time-consuming process, it is definitely worth giving it a try, as it will drastically help your numbers grow in the long run.

Monitor Backlinks

If you think the phrase “quality over quantity” is overrated, think again. This also applies to SEO procedures, and having more backlinks (instead of high-quality ones) does not always mean higher rankings. Sometimes that can be counter-productive as Google can associate your site with bad linking schemes or sites and lower your ranking.

The worst thing is that you might not even know that spammy sites link back to you and negatively impact your ranking. Your VA could help you keep track of those linking to your site and monitor the quality of the links to ensure that no spam sites attach themselves to you. 

Creation of Infographics 

Infographics are the fun and attention-grabbing images on your sites and blogs that give a bit of life to a plain text box. When you know the content topic, assign your VA to produce an infographic for the blog posts. 

Photo and Video sharing

The use of photos and videos in social media posting or blog writing is essential and if your SEO specialist is too busy designing innovative strategies, your SEO VA can surely help with that. They can create and optimise videos for YouTube by giving titles, creating thumbnails, writing SEO-friendly descriptions and adding accessible call-to-action buttons to the videos. An SEO virtual assistant can also optimize your entire YouTube channel to improve results further. The same goes for your image/video posts in social media. Keeping SEO in mind, your VA can help you grow your social channels using custom images and videos.


Getting offshore SEO experts to work on your site usually means investing a substantial sum of money into expert help, so it’s important to ensure that they focus on what matters most to their role. Hiring an SEO Virtual Assistant can help lift some of that weight by performing some of the more time-consuming tasks which we thoroughly explained above. 

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SEO Virtual Assistant – Frequently Asked Questions (FAQs)

What is an SEO virtual assistant?

An SEO Virtual Assistant is one who works on your SEO strategy remotely. They can assist you in implementing your SEO methods, or in the case of SEO specialist VAs, they can build an SEO strategy specific to your organization.

Why should I hire an SEO virtual assistant for on-page SEO?

An SEO virtual assistant will look for duplicate material and create canonical links to the pages that are less important. Search engines will only crawl your desired page as a result, improving SEO for your entire site.

What is SEO for small businesses?

SEO for small businesses is the practice of making your business prominent in geographically related searches. It is an efficient method of marketing your local web presence. It assists businesses in promoting their goods and services to local clients at the precise time they are seeking for them online.

Which company provides the best SEO services for small businesses?

Invedus focuses on a 5 step process to help your business get the most out of Offshore SEO services.

This five-step process will help your business in long-term success and get high-converting traffic.

  1. Custom Strategy Building 
  2. Diverse Idea Generation
  3. Setting quarterly targets
  4. Weekly & Monthly Meeting
  5. Regular Roadmap analysis

We offer a wide range of SEO services, including Local SEO, E-Commerce SEO, App Store Optimization, YouTube SEO, Technical SEO, OFF-Page SEO, ON-Page SEO.

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About Yash

Yash is a virtual marketing assistant with a passion for creating content in the digital and IT space. With a keen eye for detail and a knack for communication, Yash has helped numerous clients to enhance their online presence and reach their target audience. When not busy crafting marketing strategies, Yash enjoys staying up-to-date with the latest trends in the world of technology.