After the pandemic, we have seen even your local shops move to online businesses. They seek it as the best option to grab the attention of the customers and bring more business to them. And to make them available and highlight their specialties on the web is the job task done by the SEO.

Businesses today need to reach customers online, but navigating the vast landscape of search engine optimization (SEO) can be overwhelming. To promote a business both locally and nationally, two primary strategies exist local SEO and national SEO. Each caters to distinct audiences and requires unique tactics, making choosing the right approach crucial for success.  

According to Saleslion, 81% of shoppers conduct online research before purchasing from the store. 

Although this research mostly relates to in-person purchases, there has also been a change in the remote selling industry. The SEO has a good handle on the management of this remote selling sector. It will allow you to be more visible and loud among the customers. 

Whether you are a newcomer to the market or an established one. You need SEO to maintain your visibility. 

But who should choose Local or National SEO to take your business to the next level and make you more visible on the web? 

This blog post will answer your query about which one is best to promote your business Local SEO vs National SEO.

What is Local SEO?

Local SEO, or local search engine optimization, is a strategy that focuses on optimizing your online presence to increase local visibility and attract more customers. This is especially important for businesses with a physical location that serves a specific geographic area, such as brick-and-mortar stores, restaurants, and service-based businesses.

Key Metrics of Local SEO

  1. Google Business Profile (GBP) Insights: Track views, clicks, and engagement on your GMB profile.
  2. Online Reviews: Monitor and manage customer reviews on various platforms.
  3. Local Citations: Ensure accurate and consistent business information across online directories.
  4. Website Traffic: Analyze the number of visitors to your website from local searches.
  5. Click-Through Rate (CTR): Measure the percentage of users who click on your website link in search results.
  6. Local Backlinks: Monitor the quantity and quality of backlinks from local websites.
  7. Conversion Rate: Track the percentage of website visitors who take desired actions, such as making a purchase or contacting you.
  8. Competitor Analysis: Compare your local SEO performance with key competitors.

Monitoring these metrics will help optimize your local SEO strategy for better visibility and customer engagement.

Benefits of Local SEO

Enhancing your visibility and presence in the market is done by local SEO by following the below strategies. 

Increase Your Business Presence on the Web 

Businesses can see more traffic, calls, and visits on their websites using local SEO services.

Increase Your Reach to a Specific Audience

It is very difficult to brand yourself for the correct audience. To help you with this task, local SEO can assist you very well.

Creates Trust and Credibility among Audience

As per Google data, around 49% of people use online searches to confirm their choices before going to a store. A company’s reputation and dependability can be enhanced by ranking well in local search results and constructing backlinks from other local businesses.

High Probability of Converting Impression Clicks to Conversion

When your business has positive reviews, there is more engagement among users. In this case, there is a high probability of converting your exploring clicks into business conversions.

A Growth Curve can be Seen in Sales

Local SEO develops and puts into action plans to grow your company. They will employ every tactic available to bring web searchers to your door. A well-optimized SEO strategy can help a business’s brand presence grow over time by attracting organic traffic.

More in-store Foot Fall

Local SEO can help businesses generate more direct calls, leads, and sales through Google Maps and Google Business Profile optimization.

Also Read: Uncover Benefits Of Local SEO Outsourcing

What is National SEO?

A national search engine optimization or national SEO is not dissimilar from a local SEO. They expand their reach to reach a larger audience for your company. Their primary responsibility is to represent your company to a sizable target audience and give it a voice.

National SEO will optimize a website to rank for broad search terms across a country without geographical consideration. 

Key Metrics of National or Multi-Location SEO

  • Organic Traffic Volume: Measure the total number of visitors coming to your site through organic search. This information can be found using tools like Semrush and Google Analytics.
  • Keyword Rankings: Monitor the rankings of your targeted keywords in search engine results pages (SERPs) to gauge how well your content is performing.
  • Bounce Rate: Track the percentage of visitors who leave your site after viewing only one page. A lower bounce rate indicates better engagement.
  • Pages Per Session: Measure how many pages, on average, a visitor views during a single session. Higher numbers generally indicate more engaging content.
  • Conversion Rates: Determine how well your website converts visitors into customers by examining the proportion of users who complete desired actions, like purchasing something or subscribing to a newsletter.
  • Click-Through Rate (CTR): Assess the percentage of users who click on your website’s link in search results. Higher CTRs indicate that your titles and descriptions are compelling and relevant.
  • Time on Page: Measure how long visitors spend on each page. Longer durations typically indicate that visitors find the content valuable and engaging.
  • Exit Pages: Identify which pages have the highest exit rates. This helps you understand where visitors are leaving your site and allows you to improve those pages.

Benefits of National Search Engine Optimization

There are several benefits to availing of the national SEO services. Some of them are listed below:

Increase Your Brand’s Reach and Visibility

They are targeting a wider audience without being limited by geographical constraints. They allow you to stay visible on the web across the nation, sometimes without border restrictions as well. 

Large-scale SEO attracts more qualified leads

National SEO focuses on broader keywords relevant to your industry, attracting leads actively searching for your products or services on a national level. These keywords will help your website gain organic traffic, boosting your online visibility. 

Enhanced Brand Recognition and Authority

National SEO will create strategies to represent your brand across the nation. They are performing tasks to bring your keywords to the top searches on national search results pages (SERPs). 

Keep Wider Reach Through Business-Oriented Keywords 

They establish your brand as a credible and trustworthy authority in your industry using these refined keywords. This approach is expected to result in a rise in customer loyalty and trust.

National SEO lets You Differentiate Yourself from Local Rivals

Multi-location SEO will allow your business to outperform local companies, who might not be concentrating on more comprehensive SEO strategies if you rank highly for national keywords. This helps you manage sustainable website growth. 

Cost-effective growth 

While it can require an initial investment, national SEO offers a sustainable and cost-effective way to reach a wider audience and grow your business compared to expensive paid advertising campaigns.

Expand into new markets to Boost sales and revenue

A national SEO strategy can pave the way for expanding your business into new geographical regions. Increased traffic, leads, and brand recognition ultimately lead to higher sales and revenue for your business.

Worth Exploring: Your Comprehensive Guide to Outsource SEO Services

Local vs National SEO – Difference at a Glance

AspectLocal SEONational SEO
Target AudienceGeographically specific, local customersBroad audience, nationwide or international
FocusOptimises for local searches and locationsTargets broader keywords and demographics
KeywordsIncludes location-specific keywordsFocuses on general, high-traffic keywords
Google My BusinessCritical for local map pack rankingsLess emphasis on Google My Business
CitationsImportance of local business listings and directoriesLess reliance on citations and directories
CompetitionUsually less competitive in a specific areaFaces higher competition due to broader scope
ContentMay include local events, news, or community-based contentFocuses on general industry-related content
StrategyEmphasises local citations, reviews, and local backlinksConcentrates on building authoritative backlinks and broader content strategies
Local vs National SEO

About Us

Invedus Outsourcing provides customized solutions for both local and national businesses with virtual employees. We help you reach your digital goals by optimizing your website for your target audience, using relevant keywords, Google Business Profile, and local directories.

We also create high-quality content that reflects your brand identity and attracts customers in your area. With our offshore SEO services, you can boost your online presence and stand out from the competition.

By hiring a virtual employee from Invedus Outsourcing, you can benefit from cost savings, expert talent, and fast delivery with flexible plans for your specific needs. Whether you are a small or large business, we have the right solution for you. Get in touch with us today to book a free consultation or email us at

SEO Outsourcing

About Garima

Meet Garima, an integral member of the Invedus editorial team. With three years of experience in crafting compelling narratives, she brings a wealth of expertise to our roster. Her mastery of technical content writing ensures clear and precise communication. Discover how she can elevate your brand's story with persuasive and captivating content.