If you’re interested in finding valuable information on how to outsource your SEO specialists, you’ve come to the right place!
Does any of this sound familiar?
You’ve spent the last few months building up your website, getting backlinks and optimizing your content to rank high in search engines. You don’t have time to do this work yourself anymore because you’re too busy running your business or expanding it, but you don’t want to give it up because you know it’s crucial for growing your traffic and customer base.
What to do? What should you outsource? How much should you pay? We’ve put together the ultimate guide, and we are sure you’ll find all the answers to your questions below.
SEO facts in 2022
Speciality surveys confirm that even in this day and age when Google’s algorithms are ever-changing and keywords are rolling like crazy, more than 50% of website traffic originates from the classic user search. That means that optimising your website can considerably improve your customer base, and if you play your cards right and rank on the first pages, your business will bloom and boom.
If you’ve just started your business (ad)venture, you might not have the time or the skills to dedicate yourself fully to an SEO campaign and all it entices. To add insult to injury, these processes are ever-evolving and hard to keep up with, especially if you have a business to run. In an over-saturated and well-optimised market, the last thing you want is for your online presence to be generic.
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If you encounter this challenge, consider outsourcing some of your SEO needs to experts or even a whole team that will maximise your reach on the web, taking into account frameworks and trends and lifting a big part of the work off your shoulders.
Is outsourcing my SEO team a good idea?
We think so! A good SEO team might be what stands between your online success and being yet just another link on page 4 of a Google search.
A professional SEO service provider will go above and beyond in implementing updated strategies for your website to rank higher and convert more visitors into customers.
These strategies include content creation, link building, and social media marketing. They’ll report back with numbers and monitor your progress so that they can adjust or switch gears altogether if a particular strategy isn’t working. We can say that the main advantage here is time-saving and allowing business owners to focus their attention on improving their product and customer conversion.
The cost of SEO: expectation vs reality
If you’ve probably done any amateur SEO work for your company or website, you might be tricked into believing SEO is cheap and affordable. You might think you can get away with setting aside only a small budget for it or no budget at all, as more than 50% of surveyed small businesses do.
The reality of it is that it is a costly service. The sweet spot in SEO pricing can go from $500 up to $1000, but it can go even higher, with only a small percentage of SEO providers charging less. But this is where outsourcing comes into play!
Assets and liabilities: In-House vs Outsourcing SEO services
Many people believe that SEO can only be done in-house, but that is not necessarily the case. Companies that want to reap the benefits of SEO services can also outsource this work. Both options come with their own assets and liabilities. Here are some critical points for companies considering each option:
In-house SEOs will be good connoisseurs of your website or product. Being better acquainted with the business and having all the necessary resources will tremendously help deliver the right message. This ease in communication and more control over tasks and the outcome, of course, comes at a higher cost.
When you outsource your SEO team, you can access specialised help that’s always on call with the best tools. The outsourced agency will take care of things such as training and updating to the latest trends and techniques, making it less of a burden for small business owners. A big plus of outsourcing is flexibility. You can increase your SEO practices only when it matters (a new campaign, a new product/feature launch, etc.)
How to make Outsourcing SEOs a success?
Now that you have a little idea why outsourcing SEOs would benefit your marketing strategy, here are some steps to take to make it a success. They will help you avoid wasting too much of your budget and getting less than the desired results from your online marketing efforts.
The primary goal of your SEO strategy should be to help you achieve the set business goals, just like any other marketing initiative. A clear understanding of what you are trying to accomplish with your SEO strategy will enable you to measure performance and ensure that you are moving in the right direction. Besides that, it’ll help you communicate your goals to your outsourced team, who will, in turn, focus their efforts accordingly.
Establish a budget
Before diving into the pool of SEO talent, make sure you plan a budget. You should know the needs of your business and how much you can spare for quality SEO services.
Focus on your company’s needs.
Before outsourcing SEOs, you should figure out where your business is less effective SEO-wise and help focus your efforts in that direction without overspending. That way, you can spend your budget on what you need to improve.
Get recommendations from other businesses.
You might find some hidden gems through referrals from your fellow business people that have already experienced outsourcing an SEO team first-hand. That way, you avoid going through infinite and dodgy review pages, bad experiences, or even scammers.
Beware of scammers!
Choose to outsource agencies or teams that will explain their workflow and measure of success before hiring them. They should be able to exemplify reports, KPI measurements, what strategies and tools they use, etc. SEO’s been around for a while and that means there are no shortcuts, only skills. Beware of people that tell you otherwise!
- Why Outsourcing Digital Marketing To India Is An Ideal Decision?
- Undeniable Advantages of Hiring a Digital Marketing Virtual Assistant
|In-house SEOs||Good connoisseur of the product||More expensive|
|Outsourced SEOs||Flexibility and updated tools and expertise||Less control over their activity|
Outsource SEO Services – Frequently Asked Questions (FAQ)
How to outsource SEO services?
- Determine which marketing services you would like to outsource.
- Determine the objectives you wish to achieve.
- Investigate top marketing organizations that provide the services you require.
- Confirm your plan with the company you’ve chosen.
- Make certain that progress is being tracked and that you are given a voice in your campaign.
What a SEO virtual assistant can do for your business?
Use of a virtual assistant for SEO is a cost-effective and scalable option. Your virtual assistant will understand the issues that businesses such as yours face and will be able to collaborate with you to design a strategy that will allow you to compete with businesses in your niche.
SEO virtual assistant will handle all of your search engine optimization chores such as:-
- Keyword Research
- Content Optimization
- Google Analytics
- Competitor Analysis
Are SEO agencies worth it?
SEO is effective if you have a solid plan in place and collaborate with a partner who understands how to generate results. Approximately 92% of online encounters start with a search engine, and the closure rate of SEO leads is significantly greater that of traditional marketing. As a result, SEO gives an excellent ROI.
How can I track the SEO performance?
Here are some KPI’s which can help you in tracking the SEO performance and these KPI’s are listed below-
- Organic traffic
- Search engine rankings
- Search visibility
- CTR from organic sources
- Personalized traffic
- The bounce rate
- Average session length