In the digital realm, a website’s visual appeal is not just an aesthetic choice—it’s a strategic one. Graphic design stands at the forefront of this visual battlefield, offering companies a chance to instantly captivate their audience. It’s more than just pretty pictures; it’s a narrative tool that conveys a company’s culture, ethics, and core values, often becoming a magnet for both clients and competitors alike.

Yet, the quest for creativity and expertise in graphic design can be daunting. Companies yearn for seasoned professionals to bring their visual stories to life. However, the reality of tight budgets, especially for burgeoning businesses, makes this a luxury they often cannot afford. The solution? Outsourcing.

But why outsource? Why entrust your brand’s visual identity to external creatives? This guide will not only demystify the process of outsourcing in graphic design but also illuminate the myriad benefits it holds. From cost savings to tapping into a global talent pool, we’ll explore the pivotal scenarios where outsourcing doesn’t just make sense—it makes brilliant business sense.

To help you understand these things, we will briefly guide you through outsourcing in graphic design. We will also help you to understand the benefits and the major scenarios regarding the outsourcing process.

Benefits of Outsourcing a Graphic Designer

benefits of outsourcing a graphic designer
benefits of outsourcing a graphic designer

There are several benefits of an outsourced employee, such as:

  1. They can be an ideal choice, in terms of cost-effectiveness.
  2. They are experienced professionals; thus, you don’t need to train them on the technological verse.
  3. In most outsourcing companies, outsourced employees are available 24/7 for your assistance.
  4. They can help you channel your vision regarding a project and can also provide you with the necessary advice if required.

While there are many benefits of outsourcing a graphic designer, there are some reasons when you shouldn’t hire an outsourcing employee in any way. Such reasons are:

  • If you are planning to build a company culture.
  • You will not be able to retain the ownership of your brand.
  • You are not able to work with micromanaging.

What Type of designing work can be asked from an Outsourced Employee?

When you outsource your graphic design work, there are several things that you can ask an outsourced graphic designer. Among all the necessary details it is important to know how these designers can help a company.

Here are some of the tasks, a company can assign to their outsourced employees from time to time:

1. Company Logos

In the digital age, a brand’s identity is often synonymous with its logo—a symbol that  75% of people use to recognize a company.

The main task that is mostly assigned to graphic designers is creating logos. The brand logo carries a lot about the brand, many companies constantly try to upgrade their logo from time to time to make it better and more versatile.

An outsourced employee can help you with a timeless and effective logo displaying all the attractive initials of your company.

2. Website Graphics

The stakes are high, as 94% of first impressions are anchored in the design of your website, where 75% of visitors judge your company’s credibility. It’s clear that graphic design is not just an embellishment but a fundamental pillar of brand perception.

 In order to create an attractive website, it is necessary to have good designs on board. The Ux/Ui and several homepage designs are the base of your website, you might need an experienced employee to help you with these kinds of designs.

3. Social Media Marketing Designs

Social media advertising posts are really important, you need some very profound and creative to display all the information in a single design.

While an in-house employee might face issues doing all these social media advertisings, outsourced employees will hardly face any challenges doing these tasks within the time assigned to them.

4. Presentation and Annual Reports

Designing reports and presentations are not everyone’s cup of tea but it plays yet an important part in displaying necessary information to competitive companies and presenting to their own clients. An outsourced employee can also help you with such things.

5. Email Template Designs

Many people might not give preference to this format but newsletter designs have way more important in email marketing than they think.

A concise and well-constructed newsletter design can surely grab more attention of your target clients easily. A company can outsource the graphic design of such a newsletter as well while working with an outsourced employee.

How to effectively hire an Outsourced Graphic Designer?

how to effectively hire an outsourced graphic designer
how to effectively hire an outsourced graphic designer?

Although many companies don’t go forward with the traditional hiring procedure or maybe a small interview due to the label of professional outsourced employees yet if any company feels willing to interrogate their candidate, then they are authorized to do so.

Here are some of the ways you can get to know more about the qualifications and experience of your outsourced employee:

Step 1 – Checking the portfolio of the outsourced candidate

Many Companies are fond of portfolio evaluation of their outsourced employee due to their traditional working environment and ethics.

It is completely understandable to get the knowledge of the employees you are working with and it creates a sense of relief and trust on the client-side before assigning any work to their outsourced employee.

Step 2: Taking Interview

Companies generally have a brief interview in mind before hiring an employee, they already have a list of questions that they wish to ask their outsourced employees before hiring them onboard.

In some cases, companies can even look up the minor questions and read the rest of their report through their outsourcing company or they can simply open some google questions to verify their knowledge and experience.

Step 3: Provide a sample task

Assigning a task is a company-to-company choice to see the work of the outsourcing company and decide whether they want to work with them or not. While many companies directly hire an outsourced employee after the interview.

Some companies try to follow the traditional rule of hiring. We believe that both of these rules are accepted because ultimately, it’s the choice of the company how they wish to hire an outsourced employee.


What is the Cost of Outsourcing a Graphic Designer?

The cost of outsourcing graphic design work can vary widely depending on several factors, such as the complexity of the project, the experience level of the designer, and whether you’re hiring a freelance designer or an agency.

According to many official surveys around the world, we can surely see that hiring an employee is considerably higher in many countries with several obstacles to overcome in the way. Managing high quality is the requirement of most of the companies but we should remember the cost we are paying to get those services.

Freelance Designer: Rates for freelance graphic designers can range from $25 to $100+ per hour.
Design Agency: Hiring an agency can be more expensive, with rates going up to $200+ per hour.

On the other hand, there can be a great alternative to these highly paid jobs that are simply opting for outsourcing graphic designer work or virtual employee as a graphic designer.

Many multinational companies still believe that hiring an employee is far more burdening on them than simply outsourcing an employee, which will likely hold far more days of experience and certificates.

When a company believes to outsource graphic design jobs, they are cutting the cost by one-third of the actual amount that was needed by an in-house employee. Thus, making outsourcing an ideal choice.


Outsourcing graphic design services can offer broader exposure and fresh perspectives compared to in-house solutions. At Invedus, we are committed to empowering our clients with cutting-edge strategies and technologies. Our professional graphic designers deliver cost-effective services without compromising on quality.

We believe that our expertise can enable companies to envision greater possibilities and leverage professional experience to their advantage.

By outsourcing graphic design work to India, we have made this possible for our clients to get better and elaborated services at their doorstep without the hassle of hiring for the right candidate and spending several hours.


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