This case study highlights how we helped Test Evolve strengthen its LinkedIn authority, expand reach, and attract qualified leads through consistent, insight-driven content management.
We got both the co-founder’s profile and the official company page verified on LinkedIn to boost credibility and trust. This step helped legitimize the brand in the eyes of potential clients.
We also made full use of LinkedIn Premium. Its advanced search, precise targeting, and InMail features allowed us to conduct strategic outreach, achieving results without relying on paid advertising.
We handled all content creation for LinkedIn, including social graphics, short-form videos, and post copy. Everything was tailored to fit Test Evolve’s brand and tone.
To extend content shelf life, we repurposed YouTube webinars into LinkedIn Pulse articles, newsletter features, and video clips. This ensured content variety and consistency across formats. A regular posting schedule was maintained to cover product updates, technical tips, and company culture.
We used invite credits very selectively, targeting QA leads, DevOps managers, and other relevant profiles. Because credits are returned only when accepted, our precision ensured high conversion with minimal waste.
Our team also joined relevant groups on LinkedIn to share content organically and spark discussions. Beyond that, we took care of post scheduling, publishing, and audience engagement; essentially functioning as a full LinkedIn social media manager.
We consistently tracked competitor activity, looking at follower growth, engagement trends, and content themes. These insights helped refine our strategy each month.
As a result, Test Evolve overtook Kobiton in growth rate and climbed to the 6th position among competitors in the final 90-day stretch, while Kobiton dropped to 9th.
By harnessing LinkedIn Premium, verified profiles, repurposed content, and strategic audience invites, Test Evolve drove impressive organic growth and notable competitive gains, all while minimizing paid advertising. The team’s comprehensive approach: spanning content creation, community engagement, and focused outreach—created a vibrant LinkedIn presence that attracted valuable leads and boosted the company’s authority in the software testing space.
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