Midwest Boosts Online Visibility and Sales by 2% Monthly with Targeted Virtual Support

This case study shares how we helped Midwest enhance their product listings, strengthen online reach, and achieve steady sales growth with dedicated virtual staffing support.

Summary

Midwest, an existing client to whom we provide shipping vendor information and light accounting support, reached out to us to introduce their associate business. We were excited to partner with them once again and address their new business challenges. We assisted in streamlining product listings on two of their websites and enhanced their online visibility through targeted Google Ads campaigns.

Challenges

Before partnering with Invedus, Midwest’s associate business faced the following challenges:

Limited client reach through online channels, with only about 0.5% bi-monthly engagement.
Lack of optimized product listings using effective SEO strategies.
Poor online visibility due to insufficient understanding of search engine optimization.

The Solution

After partnering with Midwest, we immediately ensured that all of their data was consolidated in one secure location. We helped manage their data and product listings, resulting in a total of 5,400 successful listings.

Their decision to run paid ads became more effective with the support of a dedicated assistant who meticulously managed their listings. This included providing crucial details such as Vehicle Information, License Information, Previous Owner, Pricing Information, and more.

Midwest’s associate business operates multiple physical locations across Minnesota. Our digital listing creation ensured that these physical sites consistently maintained accurate online listings, attracting the right customers to the correct location after a deal was finalized.

Our dedicated virtual assistant then ensured that:

All images and product designs were accurate, with no discrepancies between the online listings and the actual vehicles.
Product images were designed with attention to the car’s interior, exterior, and other relevant features.
Model details were double-checked for accuracy, ensuring that online customers could view 100% of the necessary information before making a purchase decision.
A steady flow of 15 product descriptions was uploaded daily so that the most recent listings appeared first to interested buyers.

Implementation Process

Here is a detailed breakdown of the implementation process we followed with Midwest:

Data Consolidation: Gather and secure all data in a central location.
Streamline Product Listings: Upload 5,400 listings across two websites.
Optimize SEO: Implement SEO strategies, including vehicle info, license details, and accurate descriptions.
Enhance Google Ads: Launch targeted Google Ads to increase online visibility.
Image Editing: Download images from Signal, edit using tools like BG Remover, Photoshop, and Canva.
Upload Listings: Place edited images and car details under the designated banners for each physical location.
Continuous Updates: Maintain a steady upload of 15 product descriptions daily.

Results and Impact

Streamlining the entire online process led to significant sales and online presence benefits for Midwest’s associate business.

Their listings consistently appeared in the top 3 of local searches, making it easier for buyers to find them.
Each listing featured 6 to 7 high-quality product images, ensuring buyers recognized authenticity.
Through targeted Google Ads, sales conversions increased from 0.5% to 2% after a year of consistent inventory management with accurate, location-based listings.
Over the course of a year, 5,475 models were uploaded (15 models per day), each featuring 6–7 photos, ensuring fresh and detailed listings year-round.

Our improvements helped them reach better online visibility and also direct traffic to their physical locations, ensuring stronger lead generation and brand trust.