CMIT Solutions
CMIT Solutions Sees Local Visibility Rise by 45% with Strategic Digital Marketing
This case study marks our success with one of our oldest clients, who have journeyed with us to increase
The Client
CMIT Solutions is a leading IT services provider offering managed IT support, cybersecurity, and cloud solutions to small and medium-sized businesses through numerous franchise locations across the United States. They required a unified digital strategy to strengthen local online presence and drive consistent lead generation.
Problem/Goal
CMIT Solutions faced fragmented online visibility, an outdated website experience, technical SEO issues restricting organic growth, and low social media engagement. These challenges resulted in fewer qualified leads and reduced competitive positioning in key local markets.
Solution
CMIT Solutions found our team through extensive online research and selected us for our proven expertise in managing complex digital ecosystems for multi-location businesses.
Our customized digital marketing approach included:
- Local SEO Optimization: Enhanced local business listings and optimized Google Business Profiles, significantly improving local search rankings.
- Technical SEO Improvements: Addressed site issues such as page speed, indexing errors, and improved site architecture, boosting search visibility.
- Website UX/UI Enhancements: Redesigned the website’s navigation and layout, resulting in increased user engagement and higher conversions.
- Social Media Management: Provided consistent, strategic content, leading to significant follower growth and enhanced community engagement.
- Email Marketing Campaigns: Executed targeted, segmented email campaigns, significantly improving open rates and overall engagement.
- White-Label Digital Marketing: Delivered reliable, high-quality marketing services for CMIT’s vendor partners under their branding.
Results & Benefits
CMIT Solutions experienced substantial improvements impacting daily operations and overall growth:
- Local visibility increased by 45% within 2.5 years, directly boosting local lead generation.
- Organic website traffic and keyword rankings significantly improved, growing by 1.7%.
- Social media followers increased by 25% in 1.7 years, reaching approximately 10.9K followers across LinkedIn (7K), Facebook (1.9K), and Twitter (1,991).
- Email campaigns achieved higher open rates of 32% and click-through rates of 4.5%, directly enhancing lead generation efficiency.
- Strengthened vendor relationships through effective and reliable white-label marketing solutions, resulting in a 35% increase in vendor referrals.
Strategic Impact
This integrated digital approach provided CMIT Solutions with a robust foundation for sustained growth. CMIT Solutions now benefits from steady improvements in digital visibility, qualified lead generation, and competitive market positioning, setting the stage for continued success.
Now positioned for sustainable growth, they’re proof that the right partner can turn ad spend into long-term success.
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