We Achieved 36.21% Engagement Growth and 9,200+ Followers Organically on LinkedIn

Summary

We enhanced our LinkedIn marketing efforts through organic channels by up to 36.21% in terms of engagement and counting 9,200+ followers in just one year. To make sure that there was sustained growth for our account even if posting became inconsistent, we practiced a positive LinkedIn strategy.

In the past year, we saw soaring engagement rates of up to 22.7% within a month, garnering the attention of our audiences constantly. We also worked on increasing unique visitors and custom button clicks to ensure real life lead generation and conversion.

The Challenges

Our LinkedIn strategy was being experimented with a lot of times. These are the basic challenges we incurred:

• Inconsistent click rates, make it difficult to maintain steady engagement.
• Struggling to gain followers month after month and retain them over time.
• Difficulty in leveraging internal channels effectively to boost impressions.

The Solution

We firstly tackled inconsisteencies in any sort of manner regarding the social content on LinkedIn. Our priority was to delegate the entire social media management to a team of 3 people, a designer, social media expert, and a copywriter. This decision helped us become highly consistent and stay on track toward our goals.

Even though we had followed some sort of social media strategy for LinkedIn, we implemented a thorough one from the year 2023. We implemented the following plan according to our shortcomings:

• G – Goal Setting: Define clear objectives, such as increasing engagement, followers, or conversions. Align goals with business needs.
• R – Research & Audience Targeting: Analyze audience demographics, behaviors, and platform trends to create tailored content.
• O – Optimized Content Creation: Develop visually appealing, informative, and engaging posts with a consistent brand voice.
• W – Winning Engagement Tactics: Use interactive content, polls, Q&A, and collaborations to boost engagement.
• T – Tracking & Analytics: Monitor performance metrics, adjust strategies, and optimize based on data insights.
• H – Human Connection: Build community through personalized interactions, user-generated content, and meaningful conversations.

This helped us slowly start building a community from where we could potentially generate more leads and business. As we prepared more targeted service-based post ideations, we started generating actual CTA clicks through the LinkedIn posts.

After just 6 months, we finalized 5 solid leads that eventually converted into our present clientele. We ensured that we advertised all the promises we could make happen within our goal-oriented timelines.

The Implementation Process

Here is the step-by-step breakdown of how we implemented our strategy for success:

• Team Structuring & Role Delegation

We built a dedicated 3-member team (designer, social media expert, and copywriter) to enhance content quality and maintain a consistent posting schedule.

• Strategic Planning & Goal Definition

In 2023, we revamped our LinkedIn strategy to focus on key performance areas: engagement, lead generation, and audience growth.

• Audience Research & Content Optimization

We leveraged visitor insights (6,452 total page views and 2,337 unique visitors) to tailor content to audience preferences, improving reach and retention.

• Content Creation & Engagement Tactics

Developed interactive and value-driven content to boost reaction rates (2.09%) and comment rates (0.033%).

Optimized post timing based on engagement peaks (April 2024 saw 4,136 impressions).

• Community Building & Lead Generation

Leveraged high-engagement days (e.g., April 23, 2024, with 299 impressions) for maximum impact.

Encouraged discussions, Q&As, and reposts to increase the repost rate (0.06%).

• Performance Tracking & Continuous Improvement

Analyzed yearly follower growth (15.68%) to refine strategies.

Adjusted content approach to counter the 28.88% drop in impressions over six months.

• Conversion Success

By maintaining consistent engagement (36.21% visitor engagement rate), we positioned our brand for sustained growth and future lead conversions.

Results and Impact

After implementation, we saw the following improvements in our LinkedIn social metrics.

Peak Performance Metrics

• We achieved a 70.73% engagement rate on August of 2024, reflecting highly resonant content with equally good translation in leads.
• Recorded 424 total impressions in a single day, marking the highest content visibility across LinkedIn channels, such as posts, hashtags, keywords, and articles.
• Our team secured 150 to 200 total monthly clicks on posts, demonstrating strong audience interest.
• Generated a total of 20 strong leads and 7 conversions over the past year.

Monthly Performance Highlights

• April 2024: Highest impressions (4,136) and engagement rate (0.1416).
• August 2024: Sustained engagement rate (0.1278) despite impression fluctuations.
• September 2024: Engagement rate peaked at 0.1508 with 3,070 impressions.
• November 2024: Highest average engagement rate (0.1833), indicating improved audience interaction.