This case study marks our success with one of our oldest clients, who have journeyed with us to increase
their sales and revenue through paid advertising.
Our client is a prominent name in the damp-proofing and waterproofing business in the United Kingdom. With an employee strength of 30 to 40, they serve the local areas of Yorkshire, like York, Leeds, Sheffield, etc. They are a damp‑proofing specialist with DPA (Damp Proofing Association) and IOSH (Institution of Occupational Safety and Health) accreditations and ones who provide up to a 20‑year guarantee on their treatments.
They offer numerous damp treatments:
Even though they had already served 100+ customers, they were not able to reach new clients. Even though they searched for other outsourcing providers in the UK and India, they went with us because of our result-oriented marketing approach.
Our client kept facing multiple challenges in their online campaigns and website leads. Here are the challenges we identified:
Despite offering a broad range of damp-proofing and property renovation services, our client struggled to attract a steady stream of high-quality, conversion-ready leads through its website.
Their website was receiving unfiltered traffic, including visits from international users outside their service area (Lancashire, Manchester).
Their ads lacked specificity around service regions, meaning they weren’t effectively reaching people in high-demand zones like Sheffield, Doncaster, or Leeds.
Our client competes with many other local damp-proofing specialists. Their previous campaigns didn’t account for competitive ad positioning, nor did they tailor messaging to stand out.
Their older ad efforts did not leverage seasonal offers, callouts, or promotions that incentivized urgency or lead capture.
Their campaigns lacked control mechanisms for budget allocation across high- and low-performing keywords or audience segments.
We wanted to tackle these problems using the paid marketing (Pay Per Click) approach and use tools to make sure the solutions actually worked.
We will focus on two timelines so you understand our impact better.
For the year of 2024, our client dispensed a budget of £200 for the months of October to December, where they got 21 conversions on an average CPC (cost-per-click) of £9.51. For the starting months of 2024, each month received about 5 to 8 conversions on an average CPC cost of £100.57 to £11.21.
Since the beginning of 2025, our client has increased their budget to £830. We lowered their CPC to £8.59 per month and provided them with an average of 11 to 12 conversions monthly. Our campaign optimizations have helped us increase our client’s damp-proofing business by 180% last year itself.
Till now, we have helped optimize our clients’ Google Ads by:
Our client didn’t just fix their ad strategy; they unlocked real momentum with us in the form of consistent business generation. With a refined PPC approach, they saw a 125% jump in conversion rates, a 67% drop in CPC, and a 78% boost in ROI. More than clicks, they gained consistent, qualified leads month after month.
Now positioned for sustainable growth, they’re proof that the right partner can turn ad spend into long-term success.
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