This pandemic has changed a lot of things in many industries, especially in the eCommerce industry. Due to this, many eCommerce industries are shifting towards the digital world and triggering changes in online shopping behaviors that are likely to stay long-lasting. This may be challenging for you, but don’t worry; we are here to help you! We’ve rounded up all the most prominent eCommerce trends you can expect to see gain momentum in the coming year in this blog.
According to the survey conducted by UNCTAD, 50% of the survey respondents now shop online more frequently than ever.
Time flies so fast, so here we are in 2022-the trend of online shopping among youngsters is at its peak, so it is the best time to sell your things online. The competition of selling products online has been hyped and profitable for retailers.
Now, it’s time to discuss the top five eCommerce trends that will help you keep your business growing in 2022.
eCommerce Trends 2022
Here are our top eCommerce trends you need to watch in 2022.
1. Customizable Product Lines
2. Livestream Shopping
3. Ethical Products and Practices
4. Micro-Influencer Marketing
5. Social Commerce
Let us discuss each trend in detail one by one.
#1. Customizable Product Lines
With increased globalization, it is elementary for people to buy products from anywhere across the world. Thanks to eCommerce, this is possible with just one click.
Brands are aware that customization will attract customers, so brands have taken one extra mile to sell what customers like. Now customers can personalize their products by choosing a color, design, functionality, and other features from an online store.
Customization helps to increase sales as well as provide greater customer satisfaction. Studies show that 35% of consumers prefer buying customized products. Listen to this too, 1 in every 5 customers is willing to pay 20% more for personalized goods.
For example, NikeiD is customizable shoes sold for $170.
Last year Nissan gave the option to their customers to customize their car by choosing an engine, interior, and exterior color.
Nutella also allows customization by adding customers’ names to the jar.
There are so many brands that changed the way products are customized. So a customizable product line is certainly one emerging trend in eCommerce in 2022.
#2. Livestream Shopping
live shopping or Livestream shopping is another eCommerce trend of 2022. It is a marketing strategy where the host is an influencer or a celebrity and promotes a product through live video.
This trend first became more popular in China in 2010 than in the US and Europe. Key Opinion Leaders (KOL) went on a live show and described and tested various products for their audiences. People who watch these live streams buy the product, and if they have any doubts, they ask right away. These live streams also offer giveaways to their audience.
eCommerce platforms like Amazon have already launched their live streaming platform called Amazon live for their customers. Anyone can live stream shopping by using social media platforms to demonstrate and sell products.
#3. Ethical Products and Practices
The younger generation is a brand new consumer, and they want complete new experiences when it comes to shopping. Their beliefs are different from their parents; they buy in different ways. This generation believes in brands that do good to the environment.
Ethical products are those which do not cause harm to their users or to the environment. 92% of millennial consumers prefer those brands which contribute to society first. In simple words, consumers want to use sustainable products which do not harm our planet.
For example, Levis uses techniques to reduce their water use to make their world-famous jeans.
Various beauty brands like Mamaearth offer chemical-free, cruelty-free, and vegan products.
Brands that put the environment first will definitely be the future of eCommerce and blossom in 2022.
#4. Micro-Influencer Marketing
SEO takes months to drive traffic to your website, PPC costs a lot of money, and it is difficult for an average marketer to hire an agency. The reality is that most marketing techniques require effort and time to see the desired results.
So what can you do?
This is how nano or micro-influencers come into the picture. An influencer is an excellent way of marketing. This is a marketing strategy in which brands pay micro-influencers with followers 1000 to 10000 to promote the product on their social media account.
They have a higher audience engagement rate, and brands can reach most people by pursuing micro-influencers. Thanks to social media that teaches us how to target audiences much more precisely. Many influencers have established themselves in the marketplace by collaborating with big brands.
Partnering with micro-influencers is the most comprehensive marketing strategy for businesses. They are much more affordable than the influencers and celebrities; if you have a small business, you can easily collaborate with micro-influencers.
The eCommerce statistics show that 82% of the consumers follow the recommendation made by a micro-influencer than recommended by an average person. So micro influencing is one of the trends that will rise in 2022.
#5. Social commerce
According to Accenture, shopping on social media platforms is expected to reach $2.1 trillion by 2025.
Social commerce is a person’s entire shopping experience, from founding a product to payment of the product on the social media platform and, in simple words, buying and selling products through social media platforms. The highest growth in social commerce has been seen in India and Brazil.
Accenture also stated that 8 out of 10 social media users in India use social commerce. These platforms need to provide greater customer satisfaction than before.
In 2020, Facebook, Instagram, and Pinterest launched social commerce tools to help retailers online shopping. So the social commerce trend will definitely be more significant in 2022.
Deciding if a Trend Makes Sense for Your Business
Not every trend is suitable for your business; you must decide which trend requires your time and effort. You can do numerous things to evaluate trends and make the right move.
Keep track of industry influencers and publications
Follow blogs and news so you can stay up to date on what’s happening around you. Follow influencers and publications related to your field.
Absorb up-to-date industry research and trends reports
Every industry changes at some point, and staying up to date is mandatory in this era. When you know what’s happening around you, you will sense what trend is worthy of following.
Use digital tools and analytics to assess your customers’ behavior
Use the data provided by customers to evaluate if a trend is right for you. Analyze the numbers to see if adopting a new trend would interrupt your customer behavior.
Get feedback from your customers
It is necessary to provide customer satisfaction. So don’t be afraid to ask customers what they feel about your product and what changes you can make. Asking your existing customers can give you insight into trends and create more elaborate plans for the future. Even a customer can give you an idea you hadn’t thought of.
Keep an eye on competitors
Observe your competitors. Did they adopt a specific trend? If yes, then find out how it works for them? And yes, you don’t have to do everything your competitors are doing but being aware of your competition is a way to measure a trend.
eCommerce Trends Related FAQs
1. How has the pandemic affected eCommerce?
The digital economy boomed during the COVID-19 crisis. People embraced social distancing and turned to online shopping more than ever before. According to a study, 67% of consumers report they shop differently now due to COVID-19.
2. Will eCommerce work in 2022?
The US eCommerce industry and online shopping revenue to grow 767.7 billion U.S. dollars in 2021. Moreover, it’s expected to reach 1.3 trillion dollars by the end of 2025 — quite a rise for such a short period. Consumers are constantly looking for an enhanced shopping experience, so from 2022 onwards, we will witness more technological advancement in eCommerce.
3. What is changing in e-commerce?
eCommerce has revolutionized how businesses conduct their day-to-day operations, and it continues to bring new options to the consumers. eCommerce statistics show that 76% of consumers believe that marketing has changed very much in the past few years.
Okay, this pandemic changed a lot in the eCommerce industry; people shop online more than ever before. It shows no signs of stopping down.
Many more exciting trends are set to change the landscape again in the coming year, and eCommerce stores need to keep up if they want to grow continuously. Early trend adopters will get the reward of the latest trends, so make sure to keep up to date and follow new trends.
If you want the best results, it’s essential to utilize an eCommerce trend that allows you to create excellent omnichannel experiences across in-store, web, and mobile channels and support both B2C and B2B.